The New York Times has an interesting article today about how the CW network plans to offer advertisers two more ways to try holding the attention of viewers during commercial breaks. One idea is to run quickie commercials of only five seconds each. The other is to schedule a series with no commercial breaks at [...]
Posts Tagged ‘ ad campaign ’
TiVo has announced this year’s top Super Bowl broadcast moments, based on aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game. The company’s analysis shows that viewers were as interested in the ads as the game, with several user-created ads among the top moments of the broadcast. “Commercials were the big [...]
A new ad campaign for the Sansa e200, a portable digital media player, mocks iPod owners, calling them iSheep and iPuppets. The iDont campaign calls on “free thinkers, contrarians and malcontents” to “rise up against the iTatorship.