Posts Tagged ‘ Arbitron ’

Podcast Consumption Holds Steady in 2010

Dec 13th, 2010 | By | Category: Podcasting, Podcasting Research, Podcasting Statistics

Edison Research has made available this year’s edition of The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas, and combined information from the Edison Research/Arbitron Internet & Multimedia series, along with […]

Podcast Audience Up 22% Since Last Year

Apr 17th, 2009 | By | Category: Featured Story, iPods & Portable Media Players, Podcasting, Podcasting Statistics, The New Media Update

Edison Research has released their annual joint study, with Arbitron, of Americans’ radio consumption habits – and it shows that podcasting continues its steady, unrelenting growth.

According to the report, the audience for podcasts has grown by a healthy 22% since last year.

Edison Media On Why You Should Advertise In A Podcast

May 30th, 2008 | By | Category: Commentary, Making Money with Podcasts

In April, we reported on Arbitron/Edison Media Research’s latest report on the podcast audience.  At the time, we were struck by their stats for the podcast audience, which showed that the audience for audio podcasts grew 38% in the last year, and the audience for video podcasts grew 45%. Edison’s Tom Webster also has offered his take on […]

Audience For Audio, Video Podcasts Way Up

Apr 16th, 2008 | By | Category: General

The audience for podcasts is way up, according to the latest research by Arbitron/Edison Media Research. Their study, The Podcast Consumer Revealed, found that: The audience for audio podcasts grew 38% in the last year; The audience for video podcasts grew 45% in the last year; About 30% of regular Internet users have downloaded a […]

Podcast Audience Grows 40% In One Year

Apr 14th, 2008 | By | Category: Audio Podcasting, Podcasting Research

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption. According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding: The podcast audience has grown nearly 40% in the last year. Podcasting reaches 18% of the US population, up from 13% […]