comScore today released April 2008 data from its comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube accounting for more than 4 billion of that total. Other highlights: 71 percent of the total U.S. Internet audience viewed online video. The average online video viewer watched [...]

comScore has updated its Video Metrics offerings, adding the UK, France, Germany and Canada to its current US offering. Of the five countries currently reported by comScore Video Metrix, online video had the highest reach in Canada, where 19 million viewers viewed a video online in December, representing 89 percent of the total online population [...]

One-third of all Internet videos watched in the US were on YouTube, according to the latest research from comScore. January 2008 data shows that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more [...]

U.S. Internet users watched Internet video a record times in December, according to the latest figures from comScore. comScore speculates that some of the increase in viewing of Internet video can be attributed to stale television content as a result of the Writer’s strike. Research Highlights: U.S. Internet users watched more than 10 billion videos [...]

comScore today released the results of a study profiling the “iTunes podcasting audience”. The study, sponsored by mobile advertising service Ad Infuse, focused on users who downloaded podcasts via iTunes in October 2006. It found the podcast audience to an attractive demographic for advertisers, with a core audience of high-income, well-educated people. Research Highlights: Males [...]

According to new research from comScore, primetime for Internet video is 5-8 pm weekdays. In January, nearly 123 million people in the U.S. (70 percent of the total U.S. Internet audience) viewed 7.2 billion videos online. The average video streamer viewed 59 streams during the course of the month — nearly two videos per day [...]