Posts Tagged ‘ marketing ’

Leo Laporte Keynote: You Can Sell Out, But Don’t Piss Off Your Listeners

Sep 29th, 2006 | By | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Podcasting Events

The second annual Podcast and Portable Media Expo, being held at the Ontario Convention Center (above) Sept 29-30, is getting underway with keynotes by podcaster and author Leo Laporte, host of TWiT.tv, and Ron Moore, Executive Producer of Battlestar Galactica. Leo Laporte is kicking things off with a discussion of important issues facing podcasting as [...]



Podcasting, Blogging Are Top Marketing Tools

Jul 31st, 2006 | By | Category: Audio Podcasting, Podcasting Research

Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives. When asked, “Which offers are ‘very effective’ for generating high-quality leads?” marketers in all three areas studied – technology services firms, and business software and hardware – put Blog [...]



Kevin Smith Uses iPods, Video Podcast to Promote Clerks II

Jul 30th, 2006 | By | Category: Corporate Podcasts, Video Podcasts

Director Kevin Smith is using iPods and video podcasts to promote his latest film, Clerks II. Smith joined Superman’s Bryan Singer and other directors by creating a Clerks II video podcast that provides an insider’s look into the making of the film. The Clerks II podcast looks at mullets, Ben Affleck’s thoughts on being in [...]



Corporate Employee Intranets Must Adopt Podcasting or Become Irrelevant

Jul 18th, 2006 | By | Category: Audio Podcasting, Corporate Podcasts, Podcasting Research

Company intranets need to add blogging and podcasting or else become irrelevant, according to a new report from Avenue A | Razorfish, an interactive marketing and technology services firm.”Employees today are expecting, and increasingly demanding, the same compelling web site experiences at work that they receive in their personal time,” said Shiv Singh, national director [...]



Propertycasts Offer Real Estate Agents New Marketing Tool

Oct 18th, 2005 | By | Category: Audio Podcasting, Corporate Podcasts, Podcast Hosting, Podcasting Services

a la mode, a developer of tools for real estate professionals, has announced a new service for its agent customers, Propertycast. The new services lets agents podcast information on homes for sale to customers with iPods, portable MP3 players, and personal computers. “Podcasting has exploded because it delivers content automatically for ultimate consumer convenience,” said [...]