Nielsen Media Research recently announced that it has begun gathering information on usage of Apple’s iPod, and has found that most iPod owners spend far more time using them to listen to music or audio podcasts than they do using them to watch TV or movies. This report, which is of qualified significance because its [...]

Blogger Greg Verdinos writes about the irony of the Nielsen BuzzMetrics clients-only CGM Summit 2006, held last week: “The agenda is cram packed with sessions covering all aspects of Consumer Generated Media CGM including an overview of where we are today, why people do this stuff, where CGM is going in the future, and how [...]

Marketwatch’s Frank Barnako is bullish on podcasting, saying that “The most popular podcasts could be making their producers more than $1 million a year.” Barnako is highlighting research from Nielsen Analytics, released last week, that focuses on the Economics of Podcasting. In the past, Nielsen’s research has been subject to ridicule by some podcasters because [...]

Nielsen Media Research has announced ambitious plans to support electronic measurement of media use across all platforms, including MP3 players, cellphones, online video and out-of-home TV viewing. The “Anytime Anywhere Media Measurement” (A2/M2) initiative will be based on tracking via portable electronic measurement tools and its Nielsen/NetRatings software. Nielsen plans to start this summer installing [...]