Posts Tagged ‘ Pricewaterhouse Coopers ’

As Other Media Falter, Ad Dollars Roll Into New Media

Mar 30th, 2009 | By | Category: Making Money with Podcasts, The New Media Update

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value […]

Pricewaterhouse Coopers Podcast: Managing Business During The Downturn

Mar 16th, 2009 | By | Category: Audio Podcasting, Corporate Podcasts, Podcasting

The Canadian arm of professional services firm Pricewaterhouse Coopers today announced a series of business podcasts which explores “key issues” affecting businesses during an economic downturn. The podcast series, “Strategy Talks,” shares strategies companies can use to address the problems facing companies today. The episodes will feature interviews with PwC “thought leaders” about the recession, […]