This video, based on the book Socialnomics by Erik Qualman, serves up an amazing collection of social media and new media statistics. The best quote: “The ROI of Social Media is Your Business Will Still Exist in 5 Years.”
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Jesse Thomas designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010. It’s full of interesting facts – and some depressing ones, like the 200 billion spam messages sent via email per day.
Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).
Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.
Corporate social media use grew 14% in 2009, according to The Center for Marketing Research at the University of Massachusetts Dartmouth. Their latest study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500. Highlights of the report: Social networking continues to lead the way. The technology that continues [...]
Royal Pingdom has taken a look at social network site use by gender, and found that social network site use is dominated by women: Highlights of their research: 84% (16 out of 19) of the sites have more female than male users. The social news sites Digg, Reddit and Slashdot have significantly more male users [...]
This video, via Socialnomics, looks at the social media revolution. Watch it – you’ll find out some facts that will surprise you, no matter how engaged in social media you happen to be.
Internet users viewed a record 16.8 billion online videos in April, representing an increase of 16 percent…..since March!
American television consumption is on the rise, on every platform available, according to a new report from The Nielsen Company. Monthly time spent watching video on the Internet grew especially quickly, up over 50 percent since the first quarter of last year. Nielsenâ€™s quarterly “Three Screen Report” looks at Americans’ media consumption habits, and this [...]
Tom Webster of Edison Research has a thought-provoking piece on the future of podcasting. At his blog, The Infinite Dial, Webster qualifies the cup-is-half-empty findings of the Zenith Optimedia report (as detailed by eMarketer). To review, Zenith sees the future of podcasting as rosy and profitable only for the lucky few, and podcasting ad revenue [...]
The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration [...]