Edison Research has made available this year’s edition of The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas, and combined information from the Edison Research/Arbitron Internet & Multimedia series, along with […]
Posts Tagged ‘ trends ’
Podcast fans are an ideal audience for advertisers to reach, according to a new report from Edison Research and the Association for Downloadable Media (ADM).
Podcast fans are well off financially, they pay attention to the ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.
If you’ve ever wondered why iPods and portable media players have been such a huge hit, or why podcasting and Internet radio are as popular as they are, this video has the answers. Narrated by Academy Award Winner Forest Whitaker, Before The Music Dies is an unsettling look at todayâ€™s popular music industry. It features […]
Are Twitter users anti-social? Last week, Internet marketing blog HubSpot released their second State of the Twittersphere report (pdf). According to HubSpot’s report: 79.79% Twitter users fail to provide a homepage URL 75.86% of users have not entered a bio in their profile 68.68% have not specified a location 55.50% are not following anyone 54.88% […]
Internet users viewed a record 16.8 billion online videos in April, representing an increase of 16 percent…..since March!
American television consumption is on the rise, on every platform available, according to a new report from The Nielsen Company. Monthly time spent watching video on the Internet grew especially quickly, up over 50 percent since the first quarter of last year. Nielsenâ€™s quarterly “Three Screen Report” looks at Americans’ media consumption habits, and this […]
Tom Webster of Edison Research has a thought-provoking piece on the future of podcasting. At his blog, The Infinite Dial, Webster qualifies the cup-is-half-empty findings of the Zenith Optimedia report (as detailed by eMarketer). To review, Zenith sees the future of podcasting as rosy and profitable only for the lucky few, and podcasting ad revenue […]
Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.
By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.
Will podcast advertising ever catch up with podcast adoption?
The Association for Downloadable Media and Edison Research are pairing up to present a free online Webcast covering the latest reasearch on the audience for podcasts. Tom Webster from Edison Research will present The Podcast Consumer Revealed – 2009, on May 21, 2009, at 1:00 EST. In the Webcast, Webster will discuss the fourth iteration […]
Satellite radio network Sirius XM Radio released grim first-quarter results today, with a drop in both subscribers and revenues. Sirius has recently created a new service that can stream radio content via Apple devices like the iPhone and the iPod Touch, but that innovation may be too little, too late, to staunch the hemorrhage of […]