The latest video by Weezer, for their song Pork and Beans, is insanely viral, racking up a couple million views in the last two days alone.  It’s not hard to see why. The video pays tribute to many of the stars and one-hit-wonders of Internet video, with new media cultural references that are almost too [...]

The New York Times has an article today that suggests that “blogging is a low-cost, high return marketing tool”: To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. That tool is blogging, though small businesses with [...]

When we talked with Rocketboom’s Andrew Baron recently, he cited the idea of creating a spectacle as one of the ways to create great viral video. “Videos of spectacle translate on the net,” notes Baron, “An idea that is very original and unique, while extreme, can be videotaped and put up on YouTube to get [...]

This is the second part of our look at The Secrets Of Viral Video Hits. The articles provide an alternative to the view, promoted by Dan Ackerman Greenberg at TechCrunch, that the secret to success with Internet videos is “clandestine marketing.” In part one, Kent Nichols from Ask A Ninja and Andrew Michael Baron of [...]

TechCrunch published a controversial piece of linkbait over the Thanksgiving holiday on the “secret” strategies behind successful viral videos. The essay, by Dan Ackerman Greenberg, suggested that the days of indie video podcasts like Ask A Ninja becoming viral hits through hard work and creativity are gone. “The Wild West days of Lonely Girl and [...]

TechCrunch published a guest essay over the holiday on the secret strategies behind successful “viral videos”. The essay, by Dan Ackerman Greenberg, is the most interesting thing I’ve seen on TechCrunch in ages. The essay is also a real linkbaiter – suggesting that the days of video podcasts like Ask A Ninja becoming viral hits [...]

Digg announced an update today that puts viral videos front and center on the site’s home page. “We’ve gone live with improvements to our home page that allow you to see both news and videos on a single page,” said Digg’s¬†Daniel Burka. ¬†”We‚Äôve gotten a lot of feedback that the videos are entertaining but people [...]

TiVo has announced this year’s top Super Bowl broadcast moments, based on aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game. The company’s analysis shows that viewers were as interested in the ads as the game, with several user-created ads among the top moments of the broadcast. “Commercials were the big [...]

Video blogger Lisa Donovan, aka LisaNova, has been tapped to join the cast of MADtv, which airs Saturdays (11:00 PM-Midnight ET/PT) on FOX. Donovan will first be seen in the episode airing Saturday, Feb. 17. Donavan joins a growing number of successful podcasters that have leveraged their online success into other media. Donovan has been [...]

Brazilian supermodel Daniela Cicarelli, right, says she doesn’t want YouTube to be banned, just the steamy footage of her and her boyfriend. The ban has prompted thousands of Brazilian YouTube users to launch an e-mail protest against her and raised calls for a boycott of her television program. Cicarelli said the ban wasn’t her fault [...]