VideoEgg, a video advertising network for online communities, today announced three new partnerships to expand its distribution of invitation-based video advertising. VideoEgg‚Äôs partnership with imeem, Metacafe, and Buzznet increases the ad network’s reach by more than 50 million unique users.‚ÄúThese sites are the new MTV‚Äôs,‚Äù said Matt Sanchez, CEO of VideoEgg. ‚ÄúBrands need to find [...]

Feedburner is positioning its Headline Animator service as a new type of banner advertising for sites that use news feeds.
Here’s how Feedburner explains it:
By connecting the simple-to-use Headline Animator service to our world-class feed advertising network we can give content publishers the ability to create their very own dynamic, feed-powered ad units and place them [...]

Companies hoping to create the “AdSense for video” just got some major competition.
Google has announced that it is launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the [...]

PodZinger today announced the launch of its advertising platform, with free opt-in for podcasters. PodZinger’s service is designed to solve the problem of connecting consumers with relevant advertising in online audio and video content.
With [...]

ClickZ marketing guru Pete Lerma has some interesting thoughts on the state of placing podcast sponsorships.
“If ever there was a next big thing in online advertising, this is it. We’ve recently helped one of my agency’s clients, Travelocity get in on the podcast sponsorship movement, redirecting online ad dollars to this promising alternative channel,” writes [...]