adap.tv, an digital video advertising platform, today announced its public launch and a strategic partnership with Metacafe, one of the world’s largest video Web sites. The company’s technology is designed to not only analyze video content and determine the most relevant ad, but also to adapt in real time to viewer behavior, thereby increasing the [...]

PEHub, a public forum for private equity, reports that PodBridge has raised around $8.5 million in its second round of venture capital financing.
Podbridge offers measurement and ad services for advertisers and publishers; provides advertisers with significant control over the insertion of ads within specific content; and enables targeting to specific demographics.
Sutter Hill Ventures was joined [...]

YuMe Networks, a dedicated advertising network for broadband video, today announced it will launch an ad campaign that lets a marketer insert dynamically served video advertising into downloadable content.
“Today we are launching a game-changing capability that will take online video advertising to another level,” said Jayant Kadambi, CEO and co-founder of YuMe Networks. “We are [...]