There’s been a lot of discussion lately in the world of new media about the future of podcasting - people wondering what the current state of podcasting is and where it’s going.
eMarketer forecasts that the audience for podcast consumption will double in the next two years, but even that relatively rosy forecast is disappointing to [...]

Online video behemoth YouTube announced today an initiative in which original content creators will now have an opportunity “to reap rewards from their work” and receive the same promotional benefits afforded to YouTube’s other professional content partners.
YouTube is inviting US and Canadian users to join their expanded YouTube Partner Program. Earlier this year, the YouTube [...]

The New York Times has an interesting article today about how the CW network plans to offer advertisers two more ways to try holding the attention of viewers during commercial breaks.
One idea is to run quickie commercials of only five seconds each. The other is to schedule a series with no commercial breaks at all, [...]

According to new research from advertising service provider DoubleClick, viewers click the “Play” button on video ads more than they click on image ads. They also found that video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads.
“Online video ads are [...]

Companies are spending more and more online, a trend that is backed by figures from the Interactive Advertising Bureau. Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous year, when revenue was a record $12.5 billion.
“The increase underscores marketers’ understanding that Interactive advertising can engage consumers, build [...]

MediaWeek reports that podcasting is poised for a major growth spurt in ad dollars.
That’s according to a report to be released by eMarketer this week, which predicts that spending on podcasting advertising will quintuple over the next five years, from $80 million in 2006 to $400 million market in 2011.
eMarketer analyst James Belcher is betting [...]