IAB Launches Streaming Ad Metrics Standards
Jun 16th, 2008 | By James Lewin | Category: Internet TV, Streaming Video, VideoThe Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions.
The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats.
The document focuses on:
Linear Video Ad With or Without Companion Ad
Linear Video Interactive Ad
Non-linear Overlay Ad
Non-linear Non-Overlay Ad
“Metric definition alignment is [...]