Advertisers Spending More At Long Tail Sites
May 13th, 2008 | By James Lewin | Category: General, Making Money with PodcastsAdvertisers are spending more at niche, or “long tail” web sites, and less at large sites, according to figures from PubMatic, a advertising service for publishers.
The PubMatic AdPrice index shows that, while average ad rates are falling, rates at niche sites are actually on the rise.
eCPMs (effective cost per 1000 ad impressions) for large Web [...]