Posts Tagged ‘
advertising ’
Jul 1st, 2009 |
By James Lewin |
Category: General
PaidContent has an interesting list of 10 magazines that have bit the dust in the last six months.
The list includes some heavy hitters:
Alpha Media Group: Blender—March (Online only)—Down 30.6
Hearst: CosmoGirl—December-January (Online only)—Down 10.9 percent
Condé Nast: Domino—January (Shuttered)—Down 4.1 percent
Hallmark Cards: Hallmark Magazine—February-March (Shuttered)—Up 11 percent
Condé Nast: Portfolio—May (Online only)—Up 2 percent
Hearst: Oprah At Home—January (Shuttered)—Ad [...]
Tags: advertising, magazine deathwatch, new media trends, print is dead, publishing trends
3 comments
Jul 1st, 2009 |
By James Lewin |
Category: Microblogging
In this BigThink video, Steve Rubel discusses his thoughts on why Twitter matters:
Question: How significant is Twitter as a marketing vehicle?
Steve Rubel: It’s huge right now and I stress the words “right now.” What’s interesting about Twitter is as a marketing vehicle is that, one, it has a huge community and growing. Years ago when [...]
Tags: advertising, marketing, Microblogging, social networking, Steve Rubel
1 Comment »
Jul 1st, 2009 |
By James Lewin |
Category: Making Money with Podcasts, Podcast Distribution, Podcast Hosting, Podcasting Statistics
Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009.
Wizzard Ad Impression History
2008 – Q2 [...]
Tags: advertising, Making Money with Podcasts, Podcast Hosting, Podcasting, Wizzard, Wizzard Media
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Jun 8th, 2009 |
By Elisabeth Lewin |
Category: Video
Online book mega-retailer Amazon.com today announced the “Your Amazon Ad Contest.” The competition solicits customer-created television commercials, the best of which will win a $10,000 Amazon gift card.
“One need only look at the customer reviews for Tuscan Whole Milk and the Three Wolf Moon T-shirt to see how many creative and talented customers we have,” [...]
Tags: advertising, Amazon, commercials, contests, Video, video contest
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May 21st, 2009 |
By James Lewin |
Category: Featured Story, Internet TV, Video
Why are sites like Hulu still torturing us with long, untargeted ads?
Don’t advertisers know that we’re muting the sound, checking our email…..or Twittering about how bad their ads are?
Tags: advertising, internet media, new media trends, the future of advertising, the future of television, the future of video
8 comments
May 4th, 2009 |
By Elisabeth Lewin |
Category: Making Money with Podcasts, Video
YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site.
According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube without [...]
Tags: advertising, branded integration, French Maid TV, monetization, sponsorship, Terms of Service, Tim Street, Video, video advertising, YouTube
3 comments
Apr 20th, 2009 |
By Elisabeth Lewin |
Category: Making Money with Podcasts, The New Media Update
For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by.
eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at the [...]
Tags: advertising, advertising trends, eMarketer, internet advertising, the future of advertising, trends
1 Comment »
Apr 15th, 2009 |
By James Lewin |
Category: General
Business Insider published this chart, which compares the growth of Internet advertising, shown in green, to Broadcast and Cable advertising.
“The growth of Internet advertising through the medium’s first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years,” says BI’s Jay Yarow.
We reported earlier in the day that [...]
Tags: advertising, new media trends, online advertising
1 Comment »
Apr 3rd, 2009 |
By Elisabeth Lewin |
Category: Video
Today, a report from Credit Suisse speculated that Google’s YouTube video sharing site could be on track to lose approximately $470 million in 2009.
Google bought YouTube in late 2006 for what was, at the time, a staggering $1.76 billion, mostly in stock. YouTube snags the lion’s share (41%) of U.S. online video watching, according to [...]
Tags: advertising, Google, Internet video, monetization, trends, user-generated video, Video, XBox 360, YouTube, zune
1 Comment »
Mar 30th, 2009 |
By Elisabeth Lewin |
Category: Making Money with Podcasts, The New Media Update
Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP.
Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value in [...]
Tags: advertising, advertising trends, IAB, Interactive Advertising Bureau, internet advertising, Pricewaterhouse Coopers, the future of advertising, trends
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