TubeMogul has announced a new service, TubeMogul Marketplace, that is designed to hook up video producers with advertisers:
We just launched “TubeMogul Marketplace,” a “dating” site aimed at connecting online video producers with advertisers, investors and others looking for opportunities in new media.
The site features searchable profiles of Web shows, including each show’s cross-site viewership data. [...]

If you’re like me, you probably think that sitting through pre-roll ads - online video ads that you have to sit through before you can watch what you really want to see - is up there with getting your teeth drilled.
In fact, a lot of people won’t sit through pre-roll ads. Three quarters of the [...]

MediaWeek reports that podcasters Gretchen Vogelzang and Paige Heninger, hosts of the successful MommyCast podcast, have made a deal with Media Rights Capital to produce at least 120 original video segment.
Paul Vogelzang, the executive producer of MommyCast, says that they hope to reach a larger audience with the videos. “Video is more of a digestible [...]

Rocketboom has announced a big distribution and advertising deal with Sony Pictures, giving the daily video blog exposure and promotion across all of Sony’s IP universe: via PS/3, Bravia TV and Crackle.

We talked with Rocketboom creator Andrew Michael Baron about the deal, the future of Rocketboom and more.

The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in [...]

Despite the success of Hulu, a lot of people seem to be struggling with the simple idea that people want free, ad-supported Internet television.
A new survey may help change that. The survey (Ipsos) found that three out of four people are willing to watch some ads in exchange for free TV shows and movies.
The Shorter [...]

Spending on Internet advertising will grow from $65.2 billion in 2008 to $106.6 billion worldwide in 2011, about 15-20% per year, according to research firm IDC.
“Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate,” said John Gantz, chief research officer at IDC. “But Internet advertising is still relatively new [...]

Podcast network Wizzard Media announced today that they have archived over 118 million words using their proprietary “admatch” technology process. Of those, they have identified more than 10,000 words as keywords with potential significance to prospective advertisers. The database of keywords was populated by processing over 800,000 hours of audio and video programming available on [...]

Google and Seth MacFarlane, creator of Family Guy, have teamed up on a new project to bring short, original animated videos to the Internet.
In September, MacFarlane, will introduce Seth MacFarlane’s Cavalcade of Cartoon Comedy, a Net-only animation series. Google will distribute the series through AdSense ads to thousands of sites that match the show’s target [...]

The latest in the series of participant-organized, Open Space “unconferences,” PodCamp Seattle debuts today (June 21, 2008) at the University of Washington Communications Building.
Colleague, friend, and Edelman Digital social media expert Eric Weaver is one of the event’s organizers. He says that the focus of the Seattle PodCamp will diverge somewhat from previous PodCamps hosted [...]