Posts Tagged ‘ advertising ’

Ten Magazine Casualties Of New Media

Jul 1st, 2009 | By James Lewin | Category: General

PaidContent has an interesting list of 10 magazines that have bit the dust in the last six months.
The list includes some heavy hitters:

Alpha Media Group: Blender—March (Online only)—Down 30.6
Hearst: CosmoGirl—December-January (Online only)—Down 10.9 percent
Condé Nast: Domino—January (Shuttered)—Down 4.1 percent
Hallmark Cards: Hallmark Magazine—February-March (Shuttered)—Up 11 percent
Condé Nast: Portfolio—May (Online only)—Up 2 percent
Hearst: Oprah At Home—January (Shuttered)—Ad [...]



Why Twitter Matters

Jul 1st, 2009 | By James Lewin | Category: Microblogging

In this BigThink video, Steve Rubel discusses his thoughts on why Twitter matters:
Question: How significant is Twitter as a marketing vehicle?
Steve Rubel: It’s huge right now and I stress the words “right now.” What’s interesting about Twitter is as a marketing vehicle is that, one, it has a huge community and growing. Years ago when [...]



Wizzard Media Podcast Advertising Up 46% In One Quarter

Jul 1st, 2009 | By James Lewin | Category: Making Money with Podcasts, Podcast Distribution, Podcast Hosting, Podcasting Statistics

Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009.
Wizzard Ad Impression History

2008 – Q2 [...]



Amazon Crowdsources TV Ad Campaign

Jun 8th, 2009 | By Elisabeth Lewin | Category: Video

Online book mega-retailer Amazon.com today announced the “Your Amazon Ad Contest.”  The competition solicits customer-created television commercials, the best of which will win a $10,000 Amazon gift card.
“One need only look at the customer reviews for Tuscan Whole Milk and the Three Wolf Moon T-shirt to see how many creative and talented customers we have,” [...]



Online Video Advertising…Is Horrible

May 21st, 2009 | By James Lewin | Category: Featured Story, Internet TV, Video

Why are sites like Hulu still torturing us with long, untargeted ads?

Don’t advertisers know that we’re muting the sound, checking our email…..or Twittering about how bad their ads are?



YouTube Wants Their Cut. Or Else.

May 4th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Video

YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site.
According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube without [...]



Online A Rare Bright Spot Amidst Plummeting Global Ad Spending

Apr 20th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, The New Media Update

For a gloomy start to the new work-week, digital marketing and media researcher/analysts eMarketer has an article this morning, detailing a bleak outlook for media around the world that rely on advertising revenues to get by.
eMarketer looked at planned advertising spending, calling the spends “a barometer of economic confidence.” The company has examined at the [...]



Online Advertising Fastest Growing Ad Medium In History

Apr 15th, 2009 | By James Lewin | Category: General

Business Insider published this chart, which compares the growth of Internet advertising, shown in green, to Broadcast and Cable advertising.
“The growth of Internet advertising through the medium’s first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years,” says BI’s Jay Yarow.
We reported earlier in the day that [...]



Is Google The Next Microsoft? YouTube To Lose Half A Billion In 2009

Apr 3rd, 2009 | By Elisabeth Lewin | Category: Video

Today, a report from Credit Suisse speculated that Google’s YouTube video sharing site could be on track to lose approximately $470 million in 2009.
Google bought YouTube in late 2006 for what was, at the time, a staggering $1.76 billion, mostly in stock. YouTube snags the lion’s share (41%) of U.S. online video watching, according to [...]



As Other Media Falter, Ad Dollars Roll Into New Media

Mar 30th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, The New Media Update

Internet advertising revenues in the U.S. reached a record $23 billion last year, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP.
Interactive advertising continued to grow, despite downward trends in the overall economy. IAB attributes this to “marketers’ increased recognition of the medium’s value in [...]