Odeo, podcasting startup-turned-online “digital media management” company, announced today that it has executed a Software as a Service (SaaS) contract with a(n unnamed) NY-based Fortune 100 financial institution. This is the firm’s first enterprise software customer. Founded in 2005 by Evan Williams (Blogger, Twitter) as a consumer-focused podcasting portal, Odeo had some ups and downs, [...]

We have asked some of our friends and colleagues who attended technology and new media conference South By Southwest Interactive (SxSWi) to share their highlights and takeaways from the conference, which wrapped up last week. Today we share the fourth installment by guest correspondent Susan Bratton: I came away from these interviews with an appreciation [...]

Media analysis company Bridge Ratings and radio service provider Ando Media announced today that Bridge will now offer Ando’s suite of services designed to help Internet radio stations measure and monetize their audiences. The arrangement lets Bridge offer Ando’s three Internet Radio products through its new division called Net Radio Data: Ad Injector, an ad [...]

A dialog about podcast statistics between vlogging gurus Ze Frank and Rocketboom’s Andrew Baron appears to have quickly descended into a bragging match about size and penetration. “Ze Frank has laid into me because he doesn’t believe how he could only have a fraction of the audience size of Rocketboom,” writes Rocketboom’s Andrew Baron. Baron’s [...]

Advertising Age reports that, eight months into his reign at Sirius Satellite Radio, the Stern’s advertising rates are a fraction of what they were on terrestrial radio. “Spots are going for $5,000 to $6,000, with live reads, the term for on-air talent pitching the product, maxing out at $10,000,” notes Advertising Age. “When Howard Sterns [...]

Podbridge today announced that it will be the exclusive provider of audience measurement tools and ad insertion services for Forbes.com podcasts. Under the agreement, Forbes.com will utilize the Podbridge platform to get detailed statistics on the number of downloads and plays, and to dynamically insert targeted ads into Forbes.com video podcasts.“This is a very effective [...]

Libsyn, a popular podcast hosting service, has debuted a new site for heavy-hitting podcast customers, LibsynPRO. Libsyn currently provides many podcasters with hosting, syndication and blogging services. Their new offering provides the same types of services, but aimed towards corporate publishers. Early adopters of LibsynPRO include the National Geographic Society, National Public Radio (NPR), and [...]

Marketwatch’s Frank Barnako is bullish on podcasting, saying that “The most popular podcasts could be making their producers more than $1 million a year.” Barnako is highlighting research from Nielsen Analytics, released last week, that focuses on the Economics of Podcasting. In the past, Nielsen’s research has been subject to ridicule by some podcasters because [...]

Kiptronic, an ad network for the podcasting industry, today announced growth milestones for its Kiptronic Podcast Marketplace. According to the company, the network has grown to include: 130 Advertisers Over 450 podcasters representing 15 million monthly downloads Daily growth of over four podcasters since the system launched “We are pleased with the progress we are [...]