Rocketboom has announced a big distribution and advertising deal with Sony Pictures, giving the daily video blog exposure and promotion across all of Sony’s IP universe: via PS/3, Bravia TV and Crackle.
We talked with Rocketboom creator Andrew Michael Baron about the deal, the future of Rocketboom and more.
Andrew Baron, creator of New York-based daily video podcast Rocketboom, sent us a note this morning, and asked that we spread the word about some job openings there:
“Rocketboom is expanding its content offerings and looking to hire several writers to join a daily team of writers for the online show. We’re looking for extremely creative, [...]
Rocketboom host Joanne Colan is leaving the show, according to a report in Valleywag:
According to a source at the Creative Artists Agency, host Joanne Colan is leaving Rocketboom, one of the Internet’s first prominent news videoblogs. During her tenure, Colan never managed to transform the show (directed by creator Andrew Baron) from a quirky but [...]
Rocketboom founder Andrew Michael Baron has announced that he’s auctioning off his Twitter account:
Baron is effectively wanting to monetize the attention that his Twitter account receives. Per the eBay auction:
The winner of this auction gets my account with all of my followers. The account is in my name now, but the winner of the auction [...]
When we talked with Rocketboom’s Andrew Baron recently, he cited the idea of creating a spectacle as one of the ways to create great viral video.
“Videos of spectacle translate on the net,” notes Baron, “An idea that is very original and unique, while extreme, can be videotaped and put up on YouTube to get a [...]
TechCrunch published a controversial piece of linkbait over the Thanksgiving holiday on the “secret” strategies behind successful viral videos. The essay, by Dan Ackerman Greenberg, suggested that the days of indie video podcasts like Ask A Ninja becoming viral hits through hard work and creativity are gone.
“The Wild West days of Lonely Girl and Ask [...]
Pioneering video podcast Rocketboom has introduced a new sponsorship system, with YouTube as the first sponsor.
The show plans to charge $3,000 per episode for sponsorships, which will include:
Post Roll Sponsorship Gratitude. White text on black background. Company logo and byline. 7 seconds. Travels with all videos to all platforms (incl. web, phone, tv, portables). Quicktime [...]
Rocketboom’s Andrew Michael Baron has an interesting post at his personal site about the huge interest in creating Internet video platforms. Baron name checks Open Media Network, Current.tv, Akimbo, AT&T Homezone, Brightcove, Innertube and others, asking “Why are these always going wrong or why are they not going better?”
There are some good reasons why, and [...]
Podcast Hotel, the latest in a series of West Coast podcast events, is slated for April 20-21 in San Francisco at the Swedish American Hall.
Billed as “two days of discussion around the intersection of technology, indie music and indie film,” Podcast Hotel features lectures, concerts and discussions on digital media issues such as distribution, artists [...]
Pioneering video podcast Rocketboom is considering charging for it content, because it doesn’t have the size of audiences that large advertisers are looking for.
“It’s frustrating that we haven’t worked it out by now,” said Rocketboom creator, Andrew Baron. “Even though we have a relatively large audience, advertisers are just not happy to do ’small deals’.”
Baron [...]