In April, we reported on Arbitron/Edison Media Research’s latest report on the podcast audience. 
At the time, we were struck by their stats for the podcast audience, which showed that the audience for audio podcasts grew 38% in the last year, and the audience for video podcasts grew 45%.
Edison’s Tom Webster also has offered his take on the implications [...]

The audience for podcasts is way up, according to the latest research by Arbitron/Edison Media Research.
Their study, The Podcast Consumer Revealed, found that:

The audience for audio podcasts grew 38% in the last year;
The audience for video podcasts grew 45% in the last year;
About 30% of regular Internet users have downloaded a podcast;
Awareness of podcasting has [...]

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption.
According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding:

The podcast audience has grown nearly 40% in the last year.
Podcasting reaches 18% of the US population, up from 13% a year ago.
Podcast [...]

According to a new report by broadcasting research firm Arbritron, iPods and portable media players are one of the fastest-growing audio platforms, but the audience for traditional radio remains strong.
While Arbitron’s analysis paints a fairly rosy picture of the state of radio, their stats confirm several industry trends that may cause concern for traditional radio [...]

As competition for listeners’ attention intensifies and time spent listening to radio continues to decline, how to stand out amid the many choices available? A panel of media research expertsat the Arbitron Consultants Fly-In held Thursday in Columbia, Md. insist that content is still king — but that broadcasters need to continue creating compelling content, [...]