The Association for Downloadable Media (ADM) has announced the release of its first ad unit standards and audience measurement guidelines for industry compliance, The Download Measurement Guidelines and Advertising Unit Standards.
The ADM has, in essence, documented current practices. Here are the details….
The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in [...]
The Association for Downloadable Media, a recently-formed industry association “focused on creating standards and guidelines to support the continued and increasing monetization of downloadable media,” last week unveiled proposed guidelines for audience measurement at the ad:tech conference in San Francisco. The draft proposal is open for public discussion and comment for the coming thirty days [...]
The ADM, an industry group focusing on commercial downloadable media, is looking for feedback on its proposed Advertising Unit Standards (pdf) and Download Measurement Guidelines (pdf), which were released this week at ad:tech San Francisco.
The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate advertising [...]
The Association for Downloadable Media, an industry group focusing on podcasting and new media, today unveiled proposed advertising standards for use with downloadable media. The proposed ad units are offered with an eye toward making negotiations smoother between content creators and advertisers.
The proposed standards were presented Wednesday morning in an ADM forum at the ad:tech [...]
Today through Thursday, I’m in San Francisco to attend ad:tech, one of a series of conventions focused on advertising and digital marketing.
I will be covering the event for Podcasting News, trying to get a sense of what’s happening in downloadable media from the sponsor and advertiser’s point of view.
I’m also here to make a presentation [...]
The Association for Downloadable Media (ADM), an industry organization formed to focus on best practices for podcast advertising and metrics, will be introducing its ad standards and guidelines at the upcoming ad:tech San Francisco show April 16 and 17, 2008.
Get the Download focus areas will appear in several formats at ad:tech including:
Four ADM Forum sessions [...]
The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies.
The council will act as a sounding [...]
There’s been a lot of discussion lately in the world of new media about the future of podcasting - people wondering what the current state of podcasting is and where it’s going.
eMarketer forecasts that the audience for podcast consumption will double in the next two years, but even that relatively rosy forecast is disappointing to [...]
The Association for Downloadable Media has invited its members to an ADM committee update meeting/conference call being held during this week’s MacWorld. All ADM members are encouraged to participate on the call.
The Association for Downloadable Media is an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media (like podcasts).
Here [...]