We’ve been following Blendtec and their WillItBlend? video podcast for several years now and are amazed at how well the company has reinvented the infomercial as something that people will actively seek out.
The company is taking its success to another level, though, as their most recent video demonstrates. In the video, Tom Dickson notes that [...]

Ever since Steve Jobs introduced the iPhone 3G, we’ve been waiting for this moment - the time when Tom Dickson from Will It Blend? destroys the over-hyped, twice-as-expensive, underpowered device in one of those monster Blendtec blenders.
Fortunately, it didn’t take long:

OK. Maybe we’re just a little bitter that 3G coverage is non-existent in Iowa.
But you [...]

The Salt Lake Tribune has an interesting article that takes a look at the guys behind the wildly successful video podcast, WillItBlend?
George Wright and Tom Dickson have managed to do two things on the Web that advertising execs worldwide have yet to achieve: launch a successful viral video campaign - and make money from it.
“We’re [...]

Tom Dickson of the Will It Blend video podcast isn’t letting the Writers’ Strike slow him down.
One more reason why a video podcast about a kitchen gadget is one of the top twenty channels on YouTube.

The New York Times has an article today that suggests that “blogging is a low-cost, high return marketing tool”:
To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.
That tool is blogging, though small businesses with blogs are [...]

Everybody knows that the iPhone can make phone calls, play movies & music, surf the web, and a lot more. But, Will It Blend?

While it’s interesting to see what it looks like when an iPhone gets blended, what’s really striking is how effectively Blendtec uses video podcasts to get people interested in an expensive kitchen [...]