Posts Tagged ‘ comScore ’

Internet TV Use Up 45% In Last Year

Jul 14th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet TV is growing at an insane rate. According to comScore, U.S. Internet users viewed more than 12 billion online videos during the month, up 45 percent versus year ago.
Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May.
Google Sites (mainly YouTube) attracted the most viewers (83.8 million), who [...]



71 Percent Of US Watching Online Videos

Jun 17th, 2008 | By James Lewin | Category: Internet TV, Video

comScore today released April 2008 data from its comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube accounting for more than 4 billion of that total.
Other highlights:

71 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 228 minutes of [...]



Why Does The US Trail Canada & Europe In Internet Video Viewing?

Apr 10th, 2008 | By James Lewin | Category: Streaming Video, Video

comScore has updated its Video Metrics offerings, adding the UK, France, Germany and Canada to its current US offering.
Of the five countries currently reported by comScore Video Metrix, online video had the highest reach in Canada, where 19 million viewers viewed a video online in December, representing 89 percent of the total online population age [...]



YouTube Captures One Third Of Internet Video Audience

Mar 14th, 2008 | By James Lewin | Category: Internet TV, Streaming Video, Video

One-third of all Internet videos watched in the US were on YouTube, according to the latest research from comScore.
January 2008 data shows that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than [...]



Boring TV Driving People To Internet Video

Feb 8th, 2008 | By James Lewin | Category: General, Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video

U.S. Internet users watched Internet video a record times in December, according to the latest figures from comScore.
comScore speculates that some of the increase in viewing of Internet video can be attributed to stale television content as a result of the Writer’s strike.
Research Highlights:

U.S. Internet users watched more than 10 billion videos online during the [...]



Advertising Dollars Expected To Flow Into Podcasting

May 17th, 2007 | By James Lewin | Category: Making Money with Podcasts, Podcasting Research, Podcasting Statistics

comScore today released the results of a study profiling the “iTunes podcasting audience”. The study, sponsored by mobile advertising service Ad Infuse, focused on users who downloaded podcasts via iTunes in October 2006. It found the podcast audience to an attractive demographic for advertisers, with a core audience of high-income, well-educated people.
Research Highlights:

Males represented a [...]



Internet Video Primetime 5-8 pm Weekdays

Mar 24th, 2007 | By James Lewin | Category: Digital Video Downloads, Streaming Video, Video, Video Podcasts, Vlogs

According to new research from comScore, primetime for Internet video is 5-8 pm weekdays.
In January, nearly 123 million people in the U.S. (70 percent of the total U.S. Internet audience) viewed 7.2 billion videos online. The average video streamer viewed 59 streams during the course of the month — nearly two videos per day — [...]