EmailWire NewsWire, a press release distribution service, is now offering podcasting as part of their services: When a client purchases a press release distribution package for $199 or more, the summary, contact information and website address of the company’s press release is read by GroupWeb Radio’s host and podcasted to potential 38 million of listeners [...]

When it comes to podcasting as a medium, I’m a true believer.

No, it never exploded the way microblogging or social networks have, but the number of podcasts, the adoption of podcasting by mainstream media, and the number of listeners continues to grow incrementally, not to mention general public awareness of the medium.

Mashable has published an interesting post that looks at 9 ways to make money with podcasting. Here are the options they suggest: 9 Ways To Make Money Podcasting Sign up with a podcast network such as Mevio, Podtrac, and Wizzard Media Get your own sponsors Be like public TV and beg for donations Tease people [...]

Social media strategist Ron Ploof has published a new case study that is worth a read. “Johnson & Johnson Does New Media” is a concise e-book detailing how the health products giant has established its new media presence. Many companies, large and small, hesitate to jump into blogging, podcasting, video, and social networks, citing “competitive, [...]

Podcasting is going mainstream, at least according to eMarketer: Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences. They peg the [...]

Marketing Vox reports that NPR’s site traffic is up 78% over the last year, thanks in large part to podcasting and social networking features. NPR.org had 2.6 million unique visitors in August, a 78 percent increase from a year earlier, according to comScore data. Public radio audiences and contributions went up, too. NPR is also planning [...]

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US. The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Research Highlights: Four out of five companies in the [...]

An Apple patent reveals that the company is working on a podcast aggregator that would dynamically collect the news that you are interested in and deliver a personalized news podcast, according to a report at AppleInsider. In other words – Apple wants to be your news and information station. The system would allow you to: [...]

It looks like podcasting pioneer Dave Winer took issue with Mashable’s rant about their inability to get advertisers interested in their podcast ideas. Winer also took issue with our response. We said that if you want to podcast professionally, you have to start thinking like a professional podcaster. “Both sides of this argument are full [...]

The BBC’s Chris Vallance sent word about a programming experiment that they’ve introduced, iPM on BBC Radio 4. The show combines elements of podcasting and radio, and is based around a blog which lets users submit story ideas, comment on stories and offer input on stories in progress. It will start Saturday November 10th at [...]