Marketing Vox reports that NPR’s site traffic is up 78% over the last year, thanks in large part to podcasting and social networking features. NPR.org had 2.6 million unique visitors in August, a 78 percent increase from a year earlier, according to comScore data.
Public radio audiences and contributions went up, too.
NPR is also planning new social [...]

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US.
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
Research Highlights:

Four out of five companies in the Inc 500 rate [...]

An Apple patent reveals that the company is working on a podcast aggregator that would dynamically collect the news that you are interested in and deliver a personalized news podcast, according to a report at AppleInsider.
In other words - Apple wants to be your news and information station.
The system would allow you to:

Subscribe to and [...]

It looks like podcasting pioneer Dave Winer took issue with Mashable’s rant about their inability to get advertisers interested in their podcast ideas.
Winer also took issue with our response. We said that if you want to podcast professionally, you have to start thinking like a professional podcaster.
“Both sides of this argument are full of shit [...]

The BBC’s Chris Vallance sent word about a programming experiment that they’ve introduced, iPM on BBC Radio 4.
The show combines elements of podcasting and radio, and is based around a blog which lets users submit story ideas, comment on stories and offer input on stories in progress. It will start Saturday November 10th at [...]

 

 iPM Intro [0:50m]: Play Now | Play in Popup | Download

Luke Armour at BlogTalkRadio sends word that John C. Havens will be broadcasting live tonight and tomorrow from the Expo and his broadcasts will be available on his host page or by RSS immediately after.
Friday at 5:30pm PT, Havens will produce his show from Jason Van Orden’s Poolside Party. The show will feature interviews with [...]

Podcast¬†hosting provider¬†Wizzard Software¬†announced today a partnership with Nielsen//NetRatings to offer certified download data. According to Wizzard, certified download numbers will bring “a new level of accountability to podcast ad sales.”
“Our adoption of the Nielsen//NetRatings solution….will elevate our participating publishers‚Äô podcasts to an entirely new level of consideration by advertisers and agencies as a viable, measured [...]

ZDNet’s David Berlind has published an interesting article on the Twitterization of traditional media. While the focus of the article is on how Twitter will affect big media, Berlind also does a great job of summarizing the challenges facing corporate media as it is forced to compete with bloggers, podcasters and video podcasters:
Although it was [...]

Podcasting startup PodTech, which has been struggling with its finances, questionable content development choices and its image, today announced that it had ended its external search for a CEO and had instead promoted Chief Operating Officer James McCormick to CEO. Founder and current CEO John Furrier will continue to serve on the board of directors [...]

Simon & Schuster has turned to YouTube to promote its new books, with a series of videos showcasing their authors and sneak-previews of new releases.
The videos will be featured on a Simon & Schuster-branded YouTube platform and on Bookvideos.tv, a new online video channel dedicated to books and author personalities. The latest videos will also [...]