The Future Of Television Ads - Shorter and Smarter
May 18th, 2007 | By James Lewin | Category: GeneralThe New York Times has an interesting article today about how the CW network plans to offer advertisers two more ways to try holding the attention of viewers during commercial breaks.
One idea is to run quickie commercials of only five seconds each. The other is to schedule a series with no commercial breaks at all, [...]