The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in [...]

The number of Americans that listen to radio at work is declining, as more and more people turn to Internet radio.
According to data from the Arbitron/Edison Media Research Internet & Multimedia series of studies, among people who are employed full or part time and listen to radio at work, the portion listening most often via [...]

In April, we reported on Arbitron/Edison Media Research’s latest report on the podcast audience. 
At the time, we were struck by their stats for the podcast audience, which showed that the audience for audio podcasts grew 38% in the last year, and the audience for video podcasts grew 45%.
Edison’s Tom Webster also has offered his take on the implications [...]

Edison Research’s Tom Webster, who has been researching and reporting on podcasting for years now, has some interesting thoughts on promoting your podcast through social networking sites like MySpace and Twitter:
Change occurs at the margin, and it would be unwise to ignore the increasing popularity and utility of the various social networking sites.
However, as a [...]

The audience for podcasts is way up, according to the latest research by Arbitron/Edison Media Research.
Their study, The Podcast Consumer Revealed, found that:

The audience for audio podcasts grew 38% in the last year;
The audience for video podcasts grew 45% in the last year;
About 30% of regular Internet users have downloaded a podcast;
Awareness of podcasting has [...]

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption.
According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding:

The podcast audience has grown nearly 40% in the last year.
Podcasting reaches 18% of the US population, up from 13% a year ago.
Podcast [...]