EQAL, the studio behind faux-vlog shows LonelyGirl15 & KateModern, has signed a deal with CBS to create online content.
The two companies will work on producing multi-platform content, including online and mobile, around CBS programming. EQAL will work on a non-exclusive basis with CBS at consulting, producing and scripting.
“This partnering signals CBS’s attention to the web [...]

Beet.tv’s Andy Plesser reports that the co-producers of lonelygirl15, Miles Beckett and Greg Goodfried, have raised $5 million in venture funding for their new company, EQAL.
They’re building a digital media studio and working on product placement and licensing deals.
“We’re going to teach Hollywood how to do it right,” said Beckett.

EQAL, the faux reality show startup of LonelyGirl15 creators Miles Beckett and Greg Goodfried, has raised $5 million in capital to help it produce new shows and international versions of its show:
Per Becket & Goodfried:
We’ve spent the last year and a half working hard at producing lonelygirl15, launching KateModern, and figuring out a business model [...]