Is It Time For Howard Stern To Podcast?
Sep 26th, 2006 | By James Lewin | Category: Audio Podcasting, Making Money with PodcastsAdvertising Age reports that, eight months into his reign at Sirius Satellite Radio, the Stern’s advertising rates are a fraction of what they were on terrestrial radio.
“Spots are going for $5,000 to $6,000, with live reads, the term for on-air talent pitching the product, maxing out at $10,000,” notes Advertising Age. “When Howard Sterns [...]