The Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions.
The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats.
The document focuses on:

Linear Video Ad With or Without Companion Ad
Linear Video Interactive Ad
Non-linear Overlay Ad
Non-linear Non-Overlay Ad

“Metric definition alignment is [...]

The Interactive Advertising Bureau (IAB) has announced the release of its Digital Video In-Stream Ad Format Guidelines.
The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.
They were created in order to meet the following needs:

Simplifying digital video ad buying across multiple sites through [...]

The Interactive Advertising Bureau (IAB) has announced a set of Digital Video Ad Format Guidelines and is looking for feedback. The guidelines and best practices address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.
They were created to address:

Simplifying digital video ad buying across multiple sites [...]