We’ve been following Blendtec and their WillItBlend? video podcast for several years now and are amazed at how well the company has reinvented the infomercial as something that people will actively seek out.
The company is taking its success to another level, though, as their most recent video demonstrates. In the video, Tom Dickson notes that [...]
The Interactive Advertising Bureau (IAB) has announced the release of its Digital Video In-Stream Ad Format Guidelines.
The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.
They were created in order to meet the following needs:
Simplifying digital video ad buying across multiple sites through [...]
Earlier in the year, we noted that bad advertising is holding back online TV, citing the poorly targeted, overlong and disruptive ads on Hulu as an example.
Anyone that thinks that you are going to sit through traditional television advertising when you’re watching online videos is out of touch, at best.
This view is starting to go [...]
The Interactive Advertising Bureau (IAB) has announced a set of Digital Video Ad Format Guidelines and is looking for feedback. The guidelines and best practices address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.
They were created to address:
Simplifying digital video ad buying across multiple sites [...]
This video, via the always-awesome Seth Godin’s blog, is an awareness test.
Can you count how many times the white team passes the ball?
The Association for Downloadable Media (ADM), an organization focused on creating advertising standards podcasts and Internet media, announced today the creation of a special advertising agency liaison to the organization, along with the confirmation of a fourteen-member Ad Council, made up of media professionals from leading interactive advertising agencies.
The council will act as a sounding [...]
Most marketers believe that television advertising has become less effective in the past two years. As a result, marketers are interested in exploring new ad formats and new forms of video commercials, according to the the latest TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc.
Highlights of the [...]
Opportunity is knocking for bloggers, podcasters and video podcasters interested in making money online.
The amount of money spent in the US on online advertising will nearly double in the next four years, going from $21.4 billion in 2007 to $42 billion in 2011, according to a report by eMarketer. This represents an increase from a [...]