Apple Kills Idea That DRM-Free Tracks Are Worth Premium
Oct 17th, 2007 | By James Lewin | Category: Digital Music, iPods & Portable Media PlayersApple today announced that it has lowered the price of its iTunes Plus tracks to 99 cents, effectively killing the idea that DRM-free tracks are worth paying a premium for. Other online vendors, including Amazon and Wal-Mart, already offer DRM-free tracks at 99 cents or less.
Apple introduced the iTunes Plus option just six months ago. [...]