J&J Case Study Details Rules For Social Media Success
Jun 27th, 2009 | By Elisabeth Lewin | Category: The New Media UpdateSocial media strategist Ron Ploof has published a new case study that is worth a read. “Johnson & Johnson Does New Media” is a concise e-book detailing how the health products giant has established its new media presence.
Many companies, large and small, hesitate to jump into blogging, podcasting, video, and social networks, citing “competitive, legal, [...]