The organizing committee for the London 2012 Olympic Games is working with the games’ biggest sponsors to mount a massive social networking campaign in the lead-up to the Summer 2012 Games. The campaign revolves around promoting interest in the games by promoting involvement in sports for everyone. Adidas, which has a £100m sponsorship deal for [...]

A reader, Graham Pollard, wrote us, wondering why podcasting hasn’t seemed to reach Apple’s UK stores. Pollard is a big fan of podcasts, and dropped by the Apple store recently on a visit to London, so he could check out the latest iPods. He writes: “I was quite surprised to find that at the nano [...]

Here’s video of the flash mob that hit London’s Victoria Station Friday: More views of the controlled pandemonium:

An iPod flash mob party took over London’s Victoria Station Friday. An estimated 4,000 dancers turned up for the spontaneous event before four vanloads of police moved in to break up the gathering. The Victoria Station flash mob started at 6.53pm. 4,000 partiers did a 10-second countdown before the scheduled time and then erupted, dancing [...]