Posts Tagged ‘ making money with podcasting ’

Podcast Leads To ABC News Job

Aug 28th, 2008 | By James Lewin | Category: Corporate Podcasts, General, Making Money with Podcasts, Podcasting

Like to turn your experience with podcasting into a sweet new media job?
Check out the experiences of podcaster and new media guy Dan Patterson. He’s translated his experience with producing the Creepy Sleepy podcast, along with work as a correspondent and social media evangelist for the Talk Radio News Service, into a new gig at [...]



Internet Video Producers Making Money, Averaging $12 Per 1,000 Views

Aug 7th, 2008 | By James Lewin | Category: Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul.
Here are some of the highlights of the survey:

More than half (51.1%) of those surveyed are making money with their videos.
Of those that are monetizing their videos, they are making [...]



Exclusive: Andrew Baron On Rocketboom’s 7-Figure Deal With Sony

Aug 5th, 2008 | By Elisabeth Lewin | Category: Featured Story, Making Money with Podcasts, Podcasting, Video, Video Podcasts

Rocketboom has announced a big distribution and advertising deal with Sony Pictures, giving the daily video blog exposure and promotion across all of Sony’s IP universe: via PS/3, Bravia TV and Crackle.

We talked with Rocketboom creator Andrew Michael Baron about the deal, the future of Rocketboom and more.



Hulu Building Profitable Business On Long Tail Television

Jul 1st, 2008 | By James Lewin | Category: Featured Story, Internet TV, Streaming Video, Video

Silicon Alley Advisor’s Michael Learmonth has an interesting analysis today about Hulu - calling it a consumer success, but still a small business.

“On the low end, we estimate that Hulu.com will generate close to the revenue generated by, say NBC.com, which is said to generate “tens of millions” in revenue this year. On the high end, Hulu would net $90 million in gross ad sales — in the same league as some estimates for YouTube.”

It’s a good analysis - but Learmonth misses a key difference between Hulu and YouTube….



Advertisers Begin To Target Podcasts

Jun 21st, 2008 | By James Lewin | Category: Making Money with Podcasts

If you’re trying to make money with your podcast, Pete Barlas at Investors.com has good news for you. According to Barlas, “more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.”
Investors is bullish on the prospects for podcast advertising:
Podcast ad revenue represents a sliver [...]



Pods and Blogs Nabs Podfather Interview

May 20th, 2008 | By Elisabeth Lewin | Category: Audio Podcasting, General, Making Money with Podcasts, Podcast Distribution, Video, Video Podcasts

Our friend, radio producer Chris Vallance, sent word that he had recently interviewed PodShow - er, Mevio - executive Adam Curry for his BBC Radio Five Live Pods and Blogs program.
Our regular readers will remember that Mevio co-founder and Chief Executive Ron Bloom raised eyebrows last month by explaining that the reason for the [...]



My ad:tech SF Schedule

Apr 15th, 2008 | By Elisabeth Lewin | Category: Audio Podcasting, Making Money with Podcasts, New Media Organizations, Podcasting Events, Video

Today through Thursday, I’m in San Francisco to attend ad:tech, one of a series of conventions focused on advertising and digital marketing.
I will be covering the event for Podcasting News, trying to get a sense of what’s happening in downloadable media from the sponsor and advertiser’s point of view.
I’m also here to make a presentation [...]



Largest Podcasting Host Announces Record Profits

Mar 18th, 2008 | By James Lewin | Category: General, Making Money with Podcasts, Podcast Distribution, Podcast Hosting, Podcasting Services

Wizzard Software, the parent company of Liberated Syndication and several podcast hosting services, announced today that revenues for the fourth quarter of 2007 were $1,540,992, a 108% increase over revenues of $739,551 in the fourth quarter of 2006.
For the full year of 2007, the Company recorded revenues of $5,163,491, a 75% increase of $2,195,967 from [...]



Internet Advertising Growing Like Mad

Feb 11th, 2008 | By James Lewin | Category: General, Making Money with Podcasts

If you’re trying to make money with new media, IDC has some good news for you.
U.S. Internet advertising is growing like mad - up by 25% in 2007 to over 25 billion dollars. And the money’s not all going to Google.
Research Highlights: 

As people spend more time on the Internet, companies are moving their advertising dollars [...]



PodShow Press Publishing Book Based On Children’s Podcast

Feb 11th, 2008 | By James Lewin | Category: Making Money with Podcasts

Mark Linder, the creator of the Bedtime Stories My Kids Love podcast, has reached an agreement with the newly formed PodShow Press to publish in both audio and print form his first book of bedtime stories, The Adventures of the Man in the Can.
The new work is a collection of stories about a character named [...]