Posts Tagged ‘ Making Money with Podcasts ’

Wizzard Media Podcast Advertising Up 46% In One Quarter

Jul 1st, 2009 | By James Lewin | Category: Making Money with Podcasts, Podcast Distribution, Podcast Hosting, Podcasting Statistics

Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009.
Wizzard Ad Impression History

2008 – Q2 [...]



Podcast Network Plans To Promote, Distribute iPhone Applications

Jun 3rd, 2009 | By James Lewin | Category: General, Podcasting

Podcasting network Wizzard Media today announced plans to distribute iPhone applications, starting with six apps: Blue Attack, OmNomNom, Sudoku Unlimited, TouchScan, Blue Defense and Sudoku Classic.
The move seems like a strange one, at first glance. But Wizzard plans to use its podcast network as an advertising platform to promote the iPhone applications:
Based on current sales [...]



New Wizzard Alchemy App Tracks Ads Via Streaming or Download

Apr 29th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcasting, Podcasting Networks

Podcasting network Wizzard Media announced the release of Alchemy 2.1. The advertising-insert application “seamlessly” integrates advertisements into podcasts playing on the Wizzard Media Flash player, while also maintaining advanced tracking and interactive capabilities.
The updated app eliminates the need for separate systems to run (and track) advertisements in downloaded podcasts versus streaming audio or video podcasts. [...]



Can Sirius Provide A Big Enough Crown For ‘King of Satellite’ Stern?

Apr 20th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcasting, The New Media Update

Chris Bulger of web analytics concern Compete has compiled some interesting statistics on most-listened-to stations on Sirius Internet Radio. Compete tracks two million media consumers’ overall Internet behavior; Bulger examined the listening habits of those who listen to the satellite network’s online offerings.
With hundreds of different channels to choose from, I would have thought that [...]



Wizzard Loses A Kajillion Smackers During Q4 2008

Apr 3rd, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcasting, Podcasting Networks

Podcasting network Wizzard yesterday reported a 2008 fourth-quarter loss of $1.8 million, or 10 cents per share.
For all of 2008, the podcasting and speech technology company reported a nearly $7.7 million loss, or 23 cents per share, on revenue of $6.1 million. On the positive side, Wizzard also recently reported a record 307 million download [...]



Wizzard: 1.2 Billion Download Requests in 2008

Mar 20th, 2009 | By Elisabeth Lewin | Category: Featured Story, Making Money with Podcasts, Podcasting, Podcasting Networks

Wizzard has announced podcast network results for 2008, noting that they handled more than 1.2 billion download requests last year.



Podcasting Creates ‘New Revenue Streams’ For Radio Companies

Mar 9th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcasting

John Hirst, head of global content and podcasts with the UK’s Global Radio group, says that podcasting has the potential to “create new and lucrative revenue streams” for newspaper, radio and television businesses. Global Radio has over sixty stations throughout Great Britain, including syndicated brands Capital Radio, Classic FM and LBC, and purports to have [...]



Will It Blend iPhone App Builds On Podcast’s Success, Highlights Potential Of Podcasting

Dec 28th, 2008 | By James Lewin | Category: Internet TV, Making Money with Podcasts, Podcast Distribution, Video, Video Podcasts, iPhone, iPods & Portable Media Players

Blendtec has introduced a new iPhone app, Will It Blend (App Store Link), that builds on the success of its insanely popular podcast:
What makes this app unique is that it contains original footage of Will It Blend? videos in a higher resolution that has ever been released before. The iPhone’s stunning screen is the perfect platform to [...]



The Business Value of Podcasting

Dec 26th, 2008 | By James Lewin | Category: Making Money with Podcasts, Podcast Quickies, Podcasting Events

via PNME 2007: A discussion by John Havens of BlogTalkRadio and Paolo Tosolini of Microsoft on The Business Value of Podcasting and New Media for Corporate Organizations.
Description:
Although the number of podcasts being produced by organizations like IBM, GE, and BMW continue to proliferate, many businesses have not bought into the value and potential return on investment for podcasting at their firms [...]

 
icon for podpress  Business Podcasting [59:19m]: Play Now | Play in Popup | Download


New Media Expo Session Audio Available

Oct 28th, 2008 | By Elisabeth Lewin | Category: Audio Podcasting, How to Podcast, Making Money with Podcasts, Podcasting, Podcasting Events

Professional podcast training event company and publisher The Podcast Academy is “opening the vault” for a week, offering for sale a set of audio recordings of all the sessions, panels, and keynote addresses from the 2006, 2007, and 2008 New Media Expo.
“I decided to offer a historical look at podcasting,” said Podcast Academy editor-in-chief Michael [...]