MediaWeek reports that podcasters Gretchen Vogelzang and Paige Heninger, hosts of the successful MommyCast podcast, have made a deal with Media Rights Capital to produce at least 120 original video segment.
Paul Vogelzang, the executive producer of MommyCast, says that they hope to reach a larger audience with the videos. “Video is more of a digestible [...]
Despite the success of Hulu, a lot of people seem to be struggling with the simple idea that people want free, ad-supported Internet television.
A new survey may help change that. The survey (Ipsos) found that three out of four people are willing to watch some ads in exchange for free TV shows and movies.
The Shorter [...]
In an unusual letter to its shareholders, podcasting mega service Wizzard Software explains why it’s bullish on the prospects for podcasting:
Wizzard has surprised many people by becoming the largest distributor of digital media via RSS (podcasting). While many other companies took the route of launching online video websites and treating RSS distribution as nothing more [...]
A midlife crisis inspired Gary Vaynerchuk to start his video podcast, Wine Library TV, which is primarily about wine, but also about action figures, the New York Jets, thunder, and Vaynerchuk himself and his quirky onscreen persona.
That quirky persona and unpretentious wine expertise has propelled “Gary Vee” to popularity on the Internet and in the mainstream media, leading to television appearances on “Ellen”, “Late Night With Conan O’Brien” and other shows. More recently, Gary Vee has authored a book, Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World.
Podcasting News’ Publisher, Elisabeth McLaury Lewin, sat down with Vaynerchuk this weekend for an exclusive interview, which looks at how he got into podcasting, using podcasts to establish a person brand, great wines for flood cleanup and a few secrets, along the way.
Our friend, radio producer Chris Vallance, sent word that he had recently interviewed PodShow - er, Mevio - executive Adam Curry for his BBC Radio Five Live Pods and Blogs program.
Our regular readers will remember that Mevio co-founder and Chief Executive Ron Bloom raised eyebrows last month by explaining that the reason for the [...]
Todd Cochrane is the CEO of Raw Voice, a longtime podcaster at Geek News Central and helps connect podcasters with advertisers via his Blubrry podcast network.
He’s also known for having strong opinions, on topics ranging from the PodShow/Mevio name change to the quality of podcasters’ RSS feeds.
I asked Todd about his perspective on user-generated content [...]
Storybids today announced the launch of a product placement marketplace, where online video content creators can get paid to feature physical products in their user-generated videos, serial mini-dramas, videoblogs and webisodes.
Yep - now you can do a product placement sell-out like the big guys.
Advertisers can use Storybids’ searching capabilities to find video creators that meet [...]
New data from Podtrac and TNS suggests that podcasts may be a much more powerful advertising platform than television.
The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television.
““The studies [...]
The Association for Downloadable Media, an industry group focusing on podcasting and new media, today unveiled proposed advertising standards for use with downloadable media. The proposed ad units are offered with an eye toward making negotiations smoother between content creators and advertisers.
The proposed standards were presented Wednesday morning in an ADM forum at the ad:tech [...]
Can you argue with that?