Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009.
Wizzard Ad Impression History

2008 – Q2 [...]

Podcasting network Wizzard Media today announced plans to distribute iPhone applications, starting with six apps: Blue Attack, OmNomNom, Sudoku Unlimited, TouchScan, Blue Defense and Sudoku Classic.
The move seems like a strange one, at first glance. But Wizzard plans to use its podcast network as an advertising platform to promote the iPhone applications:
Based on current sales [...]

Podcasting network Wizzard Media announced the release of Alchemy 2.1. The advertising-insert application “seamlessly” integrates advertisements into podcasts playing on the Wizzard Media Flash player, while also maintaining advanced tracking and interactive capabilities.
The updated app eliminates the need for separate systems to run (and track) advertisements in downloaded podcasts versus streaming audio or video podcasts. [...]

Chris Bulger of web analytics concern Compete has compiled some interesting statistics on most-listened-to stations on Sirius Internet Radio. Compete tracks two million media consumers’ overall Internet behavior; Bulger examined the listening habits of those who listen to the satellite network’s online offerings.
With hundreds of different channels to choose from, I would have thought that [...]

Podcasting network Wizzard yesterday reported a 2008 fourth-quarter loss of $1.8 million, or 10 cents per share.
For all of 2008, the podcasting and speech technology company reported a nearly $7.7 million loss, or 23 cents per share, on revenue of $6.1 million. On the positive side, Wizzard also recently reported a record 307 million download [...]

Wizzard has announced podcast network results for 2008, noting that they handled more than 1.2 billion download requests last year.

John Hirst, head of global content and podcasts with the UK’s Global Radio group, says that podcasting has the potential to “create new and lucrative revenue streams” for newspaper, radio and television businesses. Global Radio has over sixty stations throughout Great Britain, including syndicated brands Capital Radio, Classic FM and LBC, and purports to have [...]

Blendtec has introduced a new iPhone app, Will It Blend (App Store Link), that builds on the success of its insanely popular podcast:
What makes this app unique is that it contains original footage of Will It Blend? videos in a higher resolution that has ever been released before. The iPhone’s stunning screen is the perfect platform to [...]

via PNME 2007: A discussion by John Havens of BlogTalkRadio and Paolo Tosolini of Microsoft on The Business Value of Podcasting and New Media for Corporate Organizations.
Description:
Although the number of podcasts being produced by organizations like IBM, GE, and BMW continue to proliferate, many businesses have not bought into the value and potential return on investment for podcasting at their firms [...]

 

 Business Podcasting [59:19m]: Play Now | Play in Popup | Download

Professional podcast training event company and publisher The Podcast Academy is “opening the vault” for a week, offering for sale a set of audio recordings of all the sessions, panels, and keynote addresses from the 2006, 2007, and 2008 New Media Expo.
“I decided to offer a historical look at podcasting,” said Podcast Academy editor-in-chief Michael [...]