Posts Tagged ‘ marketing ’

Podcasting, Social Media Important Technologies At Fastest Growing US Companies

Aug 15th, 2008 | By James Lewin | Category: General, Podcasting Research, Podcasting Statistics

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US.
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
Research Highlights:

Four out of five companies in the Inc 500 rate [...]



Inaugural PodCamp Seattle Highlights Corporate Social Responsibility

Jun 21st, 2008 | By Elisabeth Lewin | Category: Citizen Media, Podcasting, Podcasting Hardware, Video, Video Podcasts

The latest in the series of participant-organized, Open Space “unconferences,” PodCamp Seattle debuts today (June 21, 2008) at the University of Washington Communications Building.
Colleague, friend, and Edelman Digital social media expert Eric Weaver is one of the event’s organizers. He says that the focus of the Seattle PodCamp will diverge somewhat from previous PodCamps hosted [...]



YouTube Wants To Help You Help Them Make Money

Dec 10th, 2007 | By Elisabeth Lewin | Category: Making Money with Podcasts, Video

Online video behemoth YouTube announced today an initiative in which original content creators will now have an opportunity “to reap rewards from their work” and receive the same promotional benefits afforded to YouTube’s other professional content partners.
YouTube is inviting US and Canadian users to join their expanded YouTube Partner Program. Earlier this year, the YouTube [...]



PlayNetwork Intros Brand-Building Podcast Service

Dec 20th, 2006 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Digital Music, Making Money with Podcasts, Podcasting Services

PlayNetwork, a provider of branded audio and video media services for businesses, today announced it has launched a promotional music podcasting service. The company plans to offer “branded podcasts” that use music to create a “brand-building entertainment relationship”.”Branded Podcasts take branded entertainment experiences outside of the store environment and put them directly into the listening [...]



Leo Laporte Keynote: You Can Sell Out, But Don’t Piss Off Your Listeners

Sep 29th, 2006 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Podcasting Events

The second annual Podcast and Portable Media Expo, being held at the Ontario Convention Center (above) Sept 29-30, is getting underway with keynotes by podcaster and author Leo Laporte, host of TWiT.tv, and Ron Moore, Executive Producer of Battlestar Galactica.
Leo Laporte is kicking things off with a discussion of important issues facing podcasting as it [...]



Podcasting, Blogging Are Top Marketing Tools

Jul 31st, 2006 | By James Lewin | Category: Audio Podcasting, Podcasting Research

Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, according to a survey of technology marketing executives.
When asked, “Which offers are ‘very effective’ for generating high-quality leads?” marketers in all three areas studied - technology services firms, and business software and hardware - put Blog and [...]



Kevin Smith Uses iPods, Video Podcast to Promote Clerks II

Jul 30th, 2006 | By James Lewin | Category: Corporate Podcasts, Video Podcasts

Director Kevin Smith is using iPods and video podcasts to promote his latest film, Clerks II.

Smith joined Superman’s Bryan Singer and other directors by creating a Clerks II video podcast that provides an insider’s look into the making of the film.
The Clerks II podcast looks at mullets, Ben Affleck’s thoughts on being in a Kevin [...]



Corporate Employee Intranets Must Adopt Podcasting or Become Irrelevant

Jul 18th, 2006 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Podcasting Research

Company intranets need to add blogging and podcasting or else become irrelevant, according to a new report from Avenue A | Razorfish, an interactive marketing and technology services firm.”Employees today are expecting, and increasingly demanding, the same compelling web site experiences at work that they receive in their personal time,” said Shiv Singh, national director [...]



Propertycasts Offer Real Estate Agents New Marketing Tool

Oct 18th, 2005 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Podcast Hosting, Podcasting Services

a la mode, a developer of tools for real estate professionals, has announced a new service for its agent customers, Propertycast. The new services lets agents podcast information on homes for sale to customers with iPods, portable MP3 players, and personal computers.
“Podcasting has exploded because it delivers content automatically for ultimate consumer convenience,” said Rusty [...]