Posts Tagged ‘ monetization ’

Internet Video Producers Making Money, Averaging $12 Per 1,000 Views

Aug 7th, 2008 | By James Lewin | Category: Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul.
Here are some of the highlights of the survey:

More than half (51.1%) of those surveyed are making money with their videos.
Of those that are monetizing their videos, they are making [...]



Association For Downloadable Media Releases Recommended Industry Standards

Jul 28th, 2008 | By Elisabeth Lewin | Category: General, Making Money with Podcasts, New Media Organizations, Podcasting

The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in [...]



Looking Back At Podcasters Across Borders 2008

Jun 23rd, 2008 | By Elisabeth Lewin | Category: Audio Podcasting, Citizen Media, Podcasting, Video Podcasts

Podcasters from throughout North America gathered in Kingston, Ontario, last weekend for the third annual Podcasters Across Borders conference.
Here is a quick rundown of some of the coverage of the event by participants and presenters at PAB08:
Financial Aid Podcast and social media superhero Chris Penn talks a little bit about the “battle” (heated discussion) between [...]



Wine Library TV’s Gary Vaynerchuk Tells All, Launches New Revision 3 Show & Reveals The Juicy Secrets

Jun 23rd, 2008 | By Elisabeth Lewin | Category: Featured Story, General, Making Money with Podcasts, Podcasting, Video, Video Podcasts

A midlife crisis inspired Gary Vaynerchuk to start his video podcast, Wine Library TV, which is primarily about wine, but also about action figures, the New York Jets, thunder, and Vaynerchuk himself and his quirky onscreen persona.

That quirky persona and unpretentious wine expertise has propelled “Gary Vee” to popularity on the Internet and in the mainstream media, leading to television appearances on “Ellen”, “Late Night With Conan O’Brien” and other shows. More recently, Gary Vee has authored a book, Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World.

Podcasting News’ Publisher, Elisabeth McLaury Lewin, sat down with Vaynerchuk this weekend for an exclusive interview, which looks at how he got into podcasting, using podcasts to establish a person brand, great wines for flood cleanup and a few secrets, along the way.



South Park On Monetizing Internet Media

Apr 9th, 2008 | By James Lewin | Category: Making Money with Podcasts

Can you argue with that?



Google Debuts AdSense For Video

Feb 21st, 2008 | By Elisabeth Lewin | Category: Making Money with Podcasts, Streaming Video, Video, Video Podcasts

Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads.
Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners and [...]



Social Media Telesummit Event Preview

Feb 18th, 2008 | By Elisabeth Lewin | Category: Podcasting Events

Podcaster and author Leesa Barnes is organizing a virtual Social Media Telesummit, with sessions taking place February 20 - 29. Dozens of talks are being presented throughout the Summit, by such podcasting and new media figures as Paul Colligan, The Engaging Brand’s Anna Farmery from the UK, Australian government science video podcaster Kylie Johnson, and [...]



New Site Wants To Be YouTube of How-Tos

Feb 6th, 2008 | By Elisabeth Lewin | Category: Making Money with Podcasts, Video, Video Podcasts

Howcast Media announced the launch of its new site today, a venue for watching and sharing “instructional how-to” videos. Howcast, founded by veterans of Google and YouTube, also announced a directors’ program for “emerging filmmakers” to pad out video offerings on the site.
Howcast paints itself as a hybrid of “user-generated content with the quality of [...]



YouTube Wants To Help You Help Them Make Money

Dec 10th, 2007 | By Elisabeth Lewin | Category: Making Money with Podcasts, Video

Online video behemoth YouTube announced today an initiative in which original content creators will now have an opportunity “to reap rewards from their work” and receive the same promotional benefits afforded to YouTube’s other professional content partners.
YouTube is inviting US and Canadian users to join their expanded YouTube Partner Program. Earlier this year, the YouTube [...]



Association for Downloadable Media Board Members Reveal Goals, Plans

Dec 3rd, 2007 | By Elisabeth Lewin | Category: Audio Podcasting, Corporate Podcasts, Making Money with Podcasts, Video Podcasts

The Association For Downloadable Media (ADM), a newly-formed organization dedicated to “providing standards for advertising and audience measurement for episodic and downloadable media,” announced today the election results for the 20 positions on its board.
Podcasting News Publisher Elisabeth McLaury Lewin talked with some of the newly-elected board members and committee heads, asking about what inspired [...]