NBC says that as much as 8% of its Olympic audience is viewing the event online, but it’s becoming clear that there’s a huge number of people that that are turning to unofficial channels because of restrictions and limitations of official Olympics coverage.
In fact, the number of people turning to unofficial Olympic offerings appears to [...]

Teens are skipping the Olympics this year.

Only 46 percent of teens surveyed by Harris Interactive showed any interest in watching the Olympics.

Here’s why.

Last week, while we were wondering whether NBC risked losing the online audience with all the barriers it puts in front of people wanting to watch the Olympics, everybody else seemed to be worried that NBC’s Olympic coverage might melt the Internet.
Three days into the Olympics, the Internet hasn’t melted and it’s starting to look [...]

NBC’s Olympics coverage appears to be getting a boost in interest from its Web presence, according to the company:

More viewers tuned in to watch the first two prime-time Olympics telecasts on NBC than any Summer Games in a decade.
Friday night’s taped opening ceremony attracted 34.2 million people, up 35% from the last summer games.

“The early [...]

NBC has announced that it will be using Internet video as a sort of minor league training grown for late-night television.
It’s announced that Jimmy Fallon will be the Late Night replacement for Conan O’Brien when Mr. O’Brien takes over the Tonight show next year.
Lorne Michaels, Executive Producer for Late Night said that he wants Mr. [...]

NBC, in a surprisingly candid statement, admits that it doesn’t know how people want to use the Internet, mobile phones, podcasting and other technologies to follow the Olympics. Instead, the company is trying to measure everything it can and try to react in real time to what it learns.
“I have no idea how people are [...]

Conan O’Brian wants you to make your own Late Night commercial.
One winner will get a shopping trip to the NBC Experience Store in New York City with Late Night stage hand Steve Graham, who will use his employee discount to get you 25% off all merchandise. Plus, the winner will also receive complementary round-trip bus [...]

Speculation is running wild on the Web about Microsoft possibly building a content censor into the Zune software.
It comes as a result of a New York Times article that looked at why NBC pulled its TV content from Apple’s iTunes store and is now distributing it for the Zune.
NYT’s Saul Hansell writes:
Late Tuesday afternoon I [...]

In anticipation of the upcoming release of the soundtrack album from the popular NBC Universal TV show ‚ÄúHeroes‚Äù, the program’s executive producer and director Allan Arkush has created a series of five music video podcasts that will be available exclusively from the Zune Marketplace.
Each video short features “Heroes” footage set to select tracks from the [...]

NBC’s Quarterlife - a heavily-hyped serialized drama from the creators of thirtysomething and My So-Called Life - was supposed to be a bold new direction for television. The show was hyped as “the first television-quality production for the Web.”
Unfortunately, it was a pretty awful television-quality production for the Web.
In December, we told you that Quarterlife [...]