New media isn’t just for the cutting edge hipsters anymore; the suits are officially moving in.
Marketers are jumping into new media and moving their advertising budgets from traditional media to social networking sites, blogs, podcasts and mobile marketing. 
According to a new survey by Epsilon,  nearly two-thirds (63%) of the marketing executives they surveyed see an [...]

comScore today released a study of blog traffic in the U.K. that found that 41 percent of the total U.K. Internet audience visited a blog in August.
“Blogs have become part of the essential fabric of the Internet today,” said Herve Le Jouan, Managing Director, comScore Europe. “They’re increasingly displacing traditional media usage and carving out [...]

The popularity of online video services has grown significantly with women and older consumers over the last six months, helping close the age and gender gap within the online video audience in the U.S.
Recent data from Ipsos MediaCT’s MOTION study document the widespread appeal online video now has with the majority of today’s Internet users, and [...]

 
More people are watching video online than ever, with the percent of the total U.S. Internet audience viewing online video now topping 75%. 
What’s this mean to you?
In  a few years, your television will be more like your computer than a traditional television. 
comScore today released July 2008 data from the comScore Video Metrix service, reporting that Americans [...]

For the last three years, we’ve been wondering why Paris Hilton was the first celebrity podcaster.
You may recall that, back in 2005, when most people had no idea what a podcast was, Hilton was featured in The Paris Hilton Podcast, considered by some to be the worst podcast of all time.
Now a new survey - [...]