Posts Tagged ‘ new media trends ’

The Suits Are All About New Media

Oct 30th, 2008 | By James Lewin | Category: Making Money with Podcasts

New media isn’t just for the cutting edge hipsters anymore; the suits are officially moving in.
Marketers are jumping into new media and moving their advertising budgets from traditional media to social networking sites, blogs, podcasts and mobile marketing. 
According to a new survey by Epsilon,  nearly two-thirds (63%) of the marketing executives they surveyed see an [...]



Internet Advertising Revenue Up 15.2% So Far This Year

Oct 10th, 2008 | By James Lewin | Category: General

Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, a half-year record that represents a 15.2 percent increase over the first half of 2007.
The numbers come from the IAB Internet Advertising Revenue Report (pdf), covering the first six months and the second quarter of 2008.
Search and Display-related advertising continue to [...]



New Trend Hits Mainstream: People Dropping Cable For Internet Video

Oct 9th, 2008 | By James Lewin | Category: General, Internet TV, Video

The Wall Street Journal reports that people are starting to drop their cable subscriptions for Internet video:
“I’m saving a lot of money,” says Tony Leach, a product manager at an online stock brokerage firm in the Bay Area. Mr. Leach canceled his $60-a-month cable subscription two years ago and has watched all of his favorite [...]



McCain Backers Prefer TV To The Internet

Sep 29th, 2008 | By James Lewin | Category: General

John McCain’s supporters prefer to get their news and entertainment from television, while Barack Obama’s supporters tend to be “media generalists” who get their news and entertainment from assorted media platforms.
A new study by media agency MediaVest found that 65 percent of voters are paying more attention to the presidential election campaign than they did in 2004 [...]



Online Video Audience Has Doubled In One Year

Sep 26th, 2008 | By James Lewin | Category: Featured Story, Podcasting Statistics

According to a new survey, the number of people watching video streamed through a browser has doubled over the past year, going from 32% a year ago to 63% today.

“Consumers are changing their online habits quickly,” says research director Michael Wolf. “Broadband speeds have continued to increase at the same time that Hollywood has decided online distribution is a legitimate monetization opportunity.”



75 Percent Of Americans Watching Online Video

Sep 10th, 2008 | By James Lewin | Category: Internet TV, Video

 
More people are watching video online than ever, with the percent of the total U.S. Internet audience viewing online video now topping 75%. 
What’s this mean to you?
In  a few years, your television will be more like your computer than a traditional television. 
comScore today released July 2008 data from the comScore Video Metrix service, reporting that Americans [...]



Baby Boomers Into New Media, Social Networking

Sep 10th, 2008 | By James Lewin | Category: General

Think new media and social networking are just for young people?
Think again.
Market Research firm The NPD Group reports that online activities once mainly popular with teens and young adults are now getting active participation by baby boomers, too:

61 percent of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming or [...]



Online Video Market To Reach $4.5 Billion

Aug 14th, 2008 | By James Lewin | Category: General, Internet TV, Video

Worldwide online video revenue is expected to top US$4.5 billion by 2012, up from $1.2 billion in 2008, predicts research firm In-Stat.
Much of that revenue is expected to come from online video rentals, with ad-supported online video making up a major part, too.
Research Highlights:

By 2012, 39% of adults in the US are expected to have [...]



Internet Video Producers Making Money, Averaging $12 Per 1,000 Views

Aug 7th, 2008 | By James Lewin | Category: Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul.
Here are some of the highlights of the survey:

More than half (51.1%) of those surveyed are making money with their videos.
Of those that are monetizing their videos, they are making [...]