Posts Tagged ‘
new media trends ’
Oct 30th, 2008 |
By James Lewin |
Category: Making Money with Podcasts
New media isn’t just for the cutting edge hipsters anymore; the suits are officially moving in.
Marketers are jumping into new media and moving their advertising budgets from traditional media to social networking sites, blogs, podcasts and mobile marketing.
According to a new survey by Epsilon, nearly two-thirds (63%) of the marketing executives they surveyed see an [...]
Tags: blogs, corporate marketing, new media statistics, new media trends, Podcasting, social networking
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Oct 10th, 2008 |
By James Lewin |
Category: General
Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, a half-year record that represents a 15.2 percent increase over the first half of 2007.
The numbers come from the IAB Internet Advertising Revenue Report (pdf), covering the first six months and the second quarter of 2008.
Search and Display-related advertising continue to [...]
Tags: internet advertising, new media trends
1 Comment »
Oct 9th, 2008 |
By James Lewin |
Category: General, Internet TV, Video
The Wall Street Journal reports that people are starting to drop their cable subscriptions for Internet video:
“I’m saving a lot of money,” says Tony Leach, a product manager at an online stock brokerage firm in the Bay Area. Mr. Leach canceled his $60-a-month cable subscription two years ago and has watched all of his favorite [...]
Tags: cable television, Internet video, new media trends, the future of television, trends
2 comments
Sep 29th, 2008 |
By James Lewin |
Category: General
John McCain’s supporters prefer to get their news and entertainment from television, while Barack Obama’s supporters tend to be “media generalists” who get their news and entertainment from assorted media platforms.
A new study by media agency MediaVest found that 65 percent of voters are paying more attention to the presidential election campaign than they did in 2004 [...]
Tags: Barrack Obama, john mccain, new media trends, the future of media, the future of news
1 Comment »
Sep 26th, 2008 |
By James Lewin |
Category: Featured Story, Podcasting Statistics
According to a new survey, the number of people watching video streamed through a browser has doubled over the past year, going from 32% a year ago to 63% today.
“Consumers are changing their online habits quickly,” says research director Michael Wolf. “Broadband speeds have continued to increase at the same time that Hollywood has decided online distribution is a legitimate monetization opportunity.”
Tags: new media trends, research, statistics, trends
1 Comment »
Sep 10th, 2008 |
By James Lewin |
Category: Internet TV, Video
More people are watching video online than ever, with the percent of the total U.S. Internet audience viewing online video now topping 75%.
What’s this mean to you?
In a few years, your television will be more like your computer than a traditional television.
comScore today released July 2008 data from the comScore Video Metrix service, reporting that Americans [...]
Tags: new media statistics, new media trends, statistics, the future of television, trends
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Sep 10th, 2008 |
By James Lewin |
Category: General
Think new media and social networking are just for young people?
Think again.
Market Research firm The NPD Group reports that online activities once mainly popular with teens and young adults are now getting active participation by baby boomers, too:
61 percent of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming or [...]
Tags: baby boomers, new media trends, the future of media, the future of television, The NPD Group, trends
2 comments
Aug 14th, 2008 |
By James Lewin |
Category: General, Internet TV, Video
Worldwide online video revenue is expected to top US$4.5 billion by 2012, up from $1.2 billion in 2008, predicts research firm In-Stat.
Much of that revenue is expected to come from online video rentals, with ad-supported online video making up a major part, too.
Research Highlights:
By 2012, 39% of adults in the US are expected to have [...]
Tags: Internet TV, Internet video, new media trends, research, statistics, the future of television
1 Comment »
Aug 7th, 2008 |
By James Lewin |
Category: Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video
Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul.
Here are some of the highlights of the survey:
More than half (51.1%) of those surveyed are making money with their videos.
Of those that are monetizing their videos, they are making [...]
Tags: making money with podcasting, monetization, new media trends, research, statistics, trends, TubeMogul
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