Nielsen has released its VideoCensus rankings of the top online video sites for July, and it looks like long-tail television site Hulu is the company to watch.
In July, Hulu’s traffic grew to 105 million streams per month, and the site leapfrogged several competitors to become eighth most popular vide site. Not bad for a site [...]

Time shifting is, more and more, a popular way for people to view television and it’s cutting into network television’s bottom line. If the networks continue to be paid only on the basis of live viewing, lost revenue could be as much as $600 million next year compared with an estimated $300 million this year.
Nielsen [...]

Nielsen Media Research has announced that on December 11, 2006 it will launch a new service to measure mainstream Video On Demand VOD content using the same National People Meter sample it uses to provide television ratings to national programmers.
Clients will receive household and demographic ratings for VOD content along with other detailed audience information. [...]

Nielsen//NetRatings announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast. 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast.
These figures put the podcasting population on a par with those who publish blogs, 4.8 percent, and online daters, 3.9 [...]

Nielsen Media Research has announced ambitious plans to support electronic measurement of media use across all platforms, including MP3 players, cellphones, online video and out-of-home TV viewing. The “Anytime Anywhere Media Measurement” (A2/M2) initiative will be based on tracking via portable electronic measurement tools and its Nielsen/NetRatings software.
Nielsen plans to start this summer installing and [...]