Many Americans spend more time watching TV than they do working, according to The Nielsen Company. According to Nielsen, Americans are watching more and more television -  seven hours a day or more. Other highlights of Nielsen’s research: Online video consumption is up 16% from last year; 44% of all online video is being viewed [...]

The Nielsen Company reports that the Internet is turning us into mouse potatoes. According to their most recent data, viewing of video on television, Internet and mobile devices continues to increase and has reached new heights. The average American watches more than 151 hours of TV per month, an all-time high. Meanwhile, Americans who watch video over the [...]

Nielsen has released its VideoCensus rankings of the top online video sites for July, and it looks like long-tail television site Hulu is the company to watch. In July, Hulu’s traffic grew to 105 million streams per month, and the site leapfrogged several competitors to become eighth most popular vide site. Not bad for a [...]

The Nielsen Company today released figures showing video and TV usage across television, Internet and mobile devices in the US. According to Nielsen, Americans are watching more TV than ever, and Internet video viewing isn’t cutting into time spent watching traditional TV – it’s adding to it. In other words, the Internet is turning couch [...]

The Nielsen Company today announced the launch of Nielsen On Demand Reporting & Analytics, a new service that reports on video-on-demand (VOD) usage. The service offers viewing stats based on real time transactions collected at the set-top box level. At launch, Comcast will be providing VOD data for the service. Comcast will also begin using [...]

Nielsen announced today that it has developed a new service that will let media companies police the distribution of video content on sites like YouTube. The new service combines digital watermarking and fingerprinting to help producers track where their content resides on the Internet. “We are in a unique position to a offer a comprehensive, [...]

Podcast¬†hosting provider¬†Wizzard Software¬†announced today a partnership with Nielsen//NetRatings to offer certified download data. According to Wizzard, certified download numbers will bring “a new level of accountability to podcast ad sales.” “Our adoption of the Nielsen//NetRatings solution….will elevate our participating publishers‚Äô podcasts to an entirely new level of consideration by advertisers and agencies as a viable, [...]

Research from Australian radio network Austereo shows that radio listeners’ attention is moving from traditional radio to podcasts and other mobile audio content. Companies that track media use, like Nielsen Media Research, haven’t caught up with people’s changing use of technology and are significantly misrepresenting media consumption, as a result. Highlights of Austereo’s research: Austereo [...]

The Nielsen Company today announced that it will begin tracking mobile phone owners’ media activity with a new service called Nielsen Wireless. The service will track how many people use content services such as mobile Internet and mobile video and what impact this has on established media behavior. The service is designed specifically for the [...]

Nielsen Media Research recently announced that it has begun gathering information on usage of Apple’s iPod, and has found that most iPod owners spend far more time using them to listen to music or audio podcasts than they do using them to watch TV or movies. This report, which is of qualified significance because its [...]