Peter Gabriel Intros Ad-Supported Free Music Service
May 1st, 2007 | By James Lewin | Category: Digital MusicRock legend Peter Gabriel, with partners Steve Purdham and John Taysom, have introduced a new free music supported by personalized advertising messages. The We7 service works by dynamically ‘grafting’ ads onto the front of music tracks and albums based on a consumer’s demographics such as location, age, gender and could even be extended to preferences. [...]
