New Media Is Now Mainstream Media; Podcasting Growth Is “Massive”
May 5th, 2008 | By James Lewin | Category: General, Internet TV, Podcasting Research, Podcasting StatisticsUniversal McCann has published a new report that suggests that new media is rapidly becoming mainstream media around the world.
The comparative study looks at social media trends through three “waves”:
Wave 1 - September 2006
Wave 2 - June 2007
Wave 3 - March 2008
Research highlights:
Social media is a global phenomenon happening in all markets regardless of wider [...]