Startup digital advertising and technology firm VoloMedia (formerly known as PodBridge) has  announced today a free metrics and analytics service that helps podcasters track the activity of the programs they publish to iTunes. VoloMedia founder Murgesh Navar described the service in a post today on the Association for Downloadable Media blog: “Bridge-to-Google Analytics is a [...]

PEHub, a public forum for private equity, reports that PodBridge has raised around $8.5 million in its second round of venture capital financing. Podbridge offers measurement and ad services for advertisers and publishers; provides advertisers with significant control over the insertion of ads within specific content; and enables targeting to specific demographics. Sutter Hill Ventures [...]

Podbridge today announced that it will be the exclusive provider of audience measurement tools and ad insertion services for Forbes.com podcasts. Under the agreement, Forbes.com will utilize the Podbridge platform to get detailed statistics on the number of downloads and plays, and to dynamically insert targeted ads into Forbes.com video podcasts.“This is a very effective [...]