The Association for Downloadable Media, an industry group focusing on podcasting and new media, today unveiled proposed advertising standards for use with downloadable media. The proposed ad units are offered with an eye toward making negotiations smoother between content creators and advertisers.
The proposed standards were presented Wednesday morning in an ADM forum at the ad:tech [...]

Today through Thursday, I’m in San Francisco to attend ad:tech, one of a series of conventions focused on advertising and digital marketing.
I will be covering the event for Podcasting News, trying to get a sense of what’s happening in downloadable media from the sponsor and advertiser’s point of view.
I’m also here to make a presentation [...]

The Association of Downloadable Media’s (ADM) Susan Bratton has announced that the organization will present its Advertising and Sponsorship Standards and Guidelines for Traffic Measurement at the upcoming ad:tech Expo, being held in San Francisco, April 15-17.
The ADM will present the latest numbers in podcasting/vidcasting and downloadable media, case studies of successful programs, new ad [...]