Apple today introduced iPhone update 2.2. It’s a free update that adds a variety of new features, the most notable of which are adding street views to Google Maps and support for podcast downloads. 
The updated podcasting features are welcome, but unfortunately Apple’s implementation of podcast downloads on the iPhone is a usability disaster. 
Here’s a walkthrough [...]

There’s been a lot of discussion lately in the world of new media about the future of podcasting - people wondering what the current state of podcasting is and where it’s going.
eMarketer forecasts that the audience for podcast consumption will double in the next two years, but even that relatively rosy forecast is disappointing to [...]

Podcast hosting network Wizzard Media announced this morning that its common shares are set to begin trading today on the American Stock Exchange (”AMEX”) under the ticker symbol ‚ÄúWZE.‚Äù Previously, the company traded as ‚ÄúWIZD‚Äù on the Over-the-Counter Bulletin Board.
Wizzard is based in Pittsburgh, Pennsylvania, with offices in New York, Los Angeles, and Detroit, and [...]

Today’s big podcasting news is that Wizzard Media announced their download totals for 2007, an amazing one billion podcast files downloaded. To put that large number into some context, we talked with Rob Walch, Wizzard’s Vice President of Podcaster Relations (and creator/host of the popular Podcast411).
First off, congratulations - this is pretty stunning news. What [...]

Research by Scouta, a company that offers a podcast recommendation application for iTunes, suggests that tracking podcast downloads is far from accurate as a measure of a show’s success.
According to Scouta’s Richard Giles, “Only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%.”
Scouta’s numbers are based [...]