Mainstream media is getting savvy to the way podcasts are being effectively used to promote authors and their work.
A Washington Post article looks at how Scott Sigler, J.C. Hutchins and Cory Doctorow are using podcasting an Internet media to get noticed:
Horror writer Scott Sigler, one of the pioneers in this area, began regularly posting readings [...]

The SFGate has a profile of podcasting novelist Scott Sigler that looks at how he’s used free podcasts to promoting his writing career:
Before Sigler revealed podcasting as a new frontier for book promotion, the San Francisco author was rebuffed hundreds of times by major publishers. Sigler’s science fiction-horror thrillers attracted little attention.
That changed in 2005, [...]

Podcaster and novelist JC Hutchins, creator of the 7th Son thriller trilogy, needs your help:
THE NATIONWIDE BLACKOUT IS NOW … the violence and chaos are HERE … and YOU are a victim. Call the number in the video below and submit your story of horror and survival! Email your friends this blog post link, encourage [...]

Pioneering podcast novelist Scott Sigler saw “a dream come true” yesterday, April Fool’s Day, with Random House’s publication of a hardcover version of his book, Infected.
Sigler, one of the (the very?) first writers to offer their fiction in podcast format, began back in 2005 with his science-fiction/horror book Earthcore. With a bevy of devoted fans [...]