The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in [...]

Podcast network blubrry has introduced a new service for podcasters, Premium Podcast Statistics:
Many of you using our Podcast Statistic service have asked for a wide variety of additional reports.
While our basic stats package will remain free, we want to bring you a much richer data set in the plus package which will be priced at [...]

Podcast host Libsyn reports that they are updating their stats engine to address some ongoing issues with it and add new features:
We know stats accuracy is an ongoing issue and that libsyn users have had to exhibit a lot of patience and swallow a lot of frustration as we’ve worked through the problems over the [...]

A new podcasting and new media industry group, the Association for Downloadable Media (ADM) generated a great deal of discussion in the podcasting community when it was announced in July.
I caught up with two of the ADM’s founders earlier this week to get an update, and what I found out may surprise you. Susan Bratton, [...]

Podcast¬†hosting provider¬†Wizzard Software¬†announced today a partnership with Nielsen//NetRatings to offer certified download data. According to Wizzard, certified download numbers will bring “a new level of accountability to podcast ad sales.”
“Our adoption of the Nielsen//NetRatings solution….will elevate our participating publishers‚Äô podcasts to an entirely new level of consideration by advertisers and agencies as a viable, measured [...]