Advertising Dollars Expected To Flow Into Podcasting
May 17th, 2007 | By James Lewin | Category: Making Money with Podcasts, Podcasting Research, Podcasting StatisticscomScore today released the results of a study profiling the “iTunes podcasting audience”. The study, sponsored by mobile advertising service Ad Infuse, focused on users who downloaded podcasts via iTunes in October 2006. It found the podcast audience to an attractive demographic for advertisers, with a core audience of high-income, well-educated people.
Research Highlights:
Males represented a [...]