Startup digital advertising and technology firm VoloMedia has launched a new version of podcast advertising tracking plug-in that is compatible with Apple’s iTunes.
VoloMedia, formerly PodBridge, has created downloadable software that is designed to measure audience activity, such as how many people listen to a particularly podcast. The program also works as an ad-serving platform, letting marketers [...]

The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in [...]

The Association for Downloadable Media, a recently-formed industry association “focused on creating standards and guidelines to support the continued and increasing monetization of downloadable media,” last week unveiled proposed guidelines for audience measurement at the ad:tech conference in San Francisco. The draft proposal is open for public discussion and comment for the coming thirty days [...]