Posts Tagged ‘ Podcasting Statistics ’

Podcasting Boost Radio Audiences

Jul 4th, 2008 | By James Lewin | Category: Digital Music, General, Podcasting Research, Podcasting Statistics

People are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences.
Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said they [...]



Radio Survey Finds Audience For Podcasting Up 87%

Apr 21st, 2008 | By James Lewin | Category: Podcasting Research, Podcasting Statistics

According to the most recent Tech Poll from radio research firm Jacobs Media, the audience for podcasts is up 87% year to year among rock radio listeners.
Here are some of the highlights of their research:

New technology continues to rapidly move into radio listeners’ lives. This year, the “big gainers” in terms of occupying their time [...]



Podcast Audience Grows 40% In One Year

Apr 14th, 2008 | By James Lewin | Category: Audio Podcasting, Podcasting Research

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption.
According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding:

The podcast audience has grown nearly 40% in the last year.
Podcasting reaches 18% of the US population, up from 13% a year ago.
Podcast [...]



LibSyn Stats Pains Continue

Apr 8th, 2008 | By James Lewin | Category: General

LibSyn’s stat problems continue to plague users of this popular podcast hosting service. 
Here’s their latest update on the issue:
Latest episodes not showing up in stats
We have temporarily stopped the stats engines- meaning no new updates of any files will occur for the time being. We are working on a plan to recover the data for [...]



YouTube Captures One Third Of Internet Video Audience

Mar 14th, 2008 | By James Lewin | Category: Internet TV, Streaming Video, Video

One-third of all Internet videos watched in the US were on YouTube, according to the latest research from comScore.
January 2008 data shows that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than [...]



Libsyn Announces Podcast Stats Update

Mar 7th, 2008 | By James Lewin | Category: General, Podcasting Services, Podcasting Statistics

Libsyn has announced an update to it stats offering will be released on Monday.
Addressed in this release:

lack of updates for new files
low numbers for past 9 months
speed to load stats UI
accuracy of data
user agents list (zune, appleTV, iPhone, miro, etc added)
real trending data over time.. per month/week/day downloads of episodes or entire show
general confusion from [...]



People Nows Spend Twice As Much Time On The Internet As Watching TV

Feb 25th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics

People now spend twice as much time surfing the Web as they do watching TV, according to new research from IDC.
IDC surveyed nearly one thousand Internet users for the survey. They found that:

The Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the [...]



Marketers Moving Their Attention To Internet Media

Feb 20th, 2008 | By James Lewin | Category: Corporate Podcasts, Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video, Video Podcasts, Vlogs

Most marketers believe that television advertising has become less effective in the past two years. As a result, marketers are interested in exploring new ad formats and new forms of video commercials, according to the the latest TV & Technology survey conducted by the ANA (Association of National Advertisers) and Forrester Research, Inc.
Highlights of the [...]



Men Want It Quick And On Demand; Women Like To Take Their Time And Enjoy It

Feb 15th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics

A new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites).
Women Watch More Network TV Online; Men Watch More Consumer-Generated Media
Video streams at broadcast network TV Web sites were [...]



User-Generated Content Key To Music Sales

Feb 13th, 2008 | By James Lewin | Category: Digital Music, Podcasting Law, Podcasting Research, Podcasting Statistics

According to a new new NYU research report - Does Chatter Matter? - user-generated content, including blogs and social networking sites, should be considered an important tool for promoting music and predicting sales.
Researchers looked at the usefulness of user-generated content in predicting sales in the music industry. They tracked the changes in online chatter for [...]